Your competitors are a gold mine of information for your business. You can learn from them what has been working well and what hasn’t been going so well. By studying their websites, you will be able to see how they have set up their marketing campaigns and get ideas about the best way to do it yourself.
In this blog post, we will share 10 ways to study your competition online to improve your own website’s conversion rates!
Find Similar Niche Blog
The niche-specific evaluation is crucial for conducting a competition study. Search through a few blog directories and make notes on the keyword-specific ones. To find out blogs that are doing particularly well in your area of blogging, use tools like Long Tail Pro and Ahrefs.
Identify Top Visited Pages in Your Competitor
Look at your competitors’ websites and quickly go through all of them. Later, focus on the pages with the highest traffic and visibility rate on the website’s pages. SEMrush, the social blade, and other software can assist you in analyzing and understanding your competitor’s traffic on their website.
Identify How You Can Do Better Than Your Competitor
There’s a lot of competition for online presence in these times since it drives a company. It might be the unique design they employ, the website’s theme, the template that works best, and so on. Take some time to analyze and comprehend what your rivals are attempting to communicate via their website in order to make it appealing.
Find Your Competitor Top-selling Point
If this is an online sales firm, look for the most popular product that brings people to your website. E-commerce sites have traffic directed to a single page that sells the most expensive product, and likewise, a blog may have the highest number of visitors to a specific page.
Prepare Top Selling Keyword List Of Your Competitors
Keyword research has always been a part of the game, and it’s crucial to grasp the proper usage of keyword searches carried out by surfers that lead them to your website, which contains the information they are searching for. Buzzsumo, SpyFu, and AdWords provide you with the best possible list of keywords to use on your site.
Stay Updated Like Your Competitor
Your competitors will be more likely to update their website, modify the theme, and so on. When they update their website, you can bet that you’ll want to check it out because it implies that there will be changes. Getting an idea of their reach by doing research like free competitor website traffic analysis, site modifications, and more is possible. A few tools are available, such as skein.io, that help us keep track of the changes.
Follow & Analyze Your Competitor’s Social Media
The center of social media is the internet, and social signals suggest that social media interaction and website traffic are directly related. Having a presence on social media is an excellent method to expand your site’s reach. SproutSocial, Phlanx, and Social Blade can assist you in analyzing your competition’s social media and finding methods to improve the reach of your own social media.
Study Your Competitor’s Paid Advertising Techniques
A paid advertising campaign is a good method to get your website ranked quickly, and there are many effective ad networks such as AdWords and Facebook available. Google Analytics can help you track where the visitors of your competitor site came from, how long they stayed on their page, and what they did when they left.
Find Out What Sites Your Competitor is Guest Posting
Guest posting is a great technique to increase reach, and guest postings on several social networks will expand your audience’s visibility. This is a wonderful method to boost web traffic and exposure among a broad range of people beyond your region. Check the competitors’ backlinks and guest post sites using Moz Open Site Explorer.
Use Google Alerts for Competitor Analysis
The Google alert is the most significant player in Google search and a vital instrument for website competition research, and it’s critical to utilize it. The use of Google alerts to conduct competitor analysis on your website is extremely useful. For competitor analysis, Google alerts may be an incredibly useful tool.
Conclusion:
There are many ways to study your competitors. The input provided in this article should serve as a great starting point for you if you want to do Website Competitor Analysis or learn how to perform competitor analysis on social media. There’s no need to feel intimidated by the competition, however; with these tips and tricks, you’ll be able to find out what they’re doing right and wrong and use that knowledge against them!
