There are many ways to make your website more appealing and memorable.
One of the most important is that first-time visitors should be able to find what they need quickly.
Your website is your first impression.
The first impression is important in every relationship. If you send a false signal to visitors, then you will not get any customers.
Therefore, it is important to provide a good user experience and demonstrate credibility.
How to Impress Your First-time Website Visitors:
This article will give 10 psychology-backed tips on how to make your website easy for visitors to navigate.
Know your audience
Before you buy a product, you usually do research on the internet. This is because there is a good chance that if you don’t do research and just buy it, then it will be a bad or useless product. If you want to get anything in life, then go and find the best way to do it. Find out what your audience wants and give it to them.
Your website is no different from this rule. It’s always better to check out what your target audience is looking for before you launch a new site or mobile app.
It would be good to put up testimonials and reviews on the site. You can also share interviews with people who are satisfied with your services. It will help build trust in your business and connect what you do with the word you chose for your company.
Leverage Color Psychology
Colors make a big impact on how people perceive your website.
The right combination of colors can help customers trust you and even buy from you. People have certain associations with different colors, but they can also be manipulated to create feelings in the customer’s mind that lead them to buy things or share information.
In general, blue is the color of trust and stability. It is also associated with cleanliness, which makes it a good choice for any e-commerce site as people like to feel that they are buying things from safe websites.
On the other hand, studies have shown red to motivate action because it creates feelings of urgency and excitement. This means that if you are selling a product, then you should use red to increase sales.
Be Transparent About Pricing
Pricing is one of the most important factors that influence purchasing decisions on e-commerce sites.
People like to get value for their money, and if they feel cheated by you or your business, then it will leave them with a bad taste in their mouth.
Therefore, it is important to be transparent about your pricing and avoid any misleading tactics used by some companies to get more money from customers.
If a customer visits a site where they cannot find the price of an item or have to click on too many pages before seeing it, he will not be happy.
Similarly, suppose you are selling a product with different features or sizes. In that case, it is important to make this clear on the website so that customers can easily understand what they are buying without any surprises after checkout.
Become An Industry Expert
If you want to be successful and build a strong reputation, then it’s important to become an industry expert.
There is no better way than creating content on your website that can help people solve problems or even educate them about various aspects of the product category that you sell.
This creates trust among customers because they think “if this person can write an in-depth article about this product, then they must know what they are talking about.”
Give Value To Your Site Visitors
One of the essential aspects of creating a website is to make your message seem genuine. You might believe it’s difficult to do so at first sight. However, there are numerous techniques to ensure that the community receives precisely what they want.
Your products will be pushed for you through feedbacks, testimonials, tutorials, and reviews.
Create A Video & Add To Your Website
There’s a 3-second rule: a visitor needs 3 seconds to form an opinion of your website and the company as a whole. As a result, if you don’t want to lose out on a chance to improve conversions, you should act quickly. Video is one of the most powerful and efficient methods for capturing visitors’ attention. It is possible to use video to show off your products, services, or company.
This will help you connect with them and make it more likely that they’ll choose what you are selling over the competition’s solution.
Guide Your Visitors
In today’s world, people want things “right now.” To help, you should make it easy for them to look at your most important information. For example, when running an e-commerce project, make sure you send people to the product page most of the time.
When running a blog, it can be helpful to put like and sharing buttons and also show the Instagram feed beautifully. You should also promote your social media accounts.
Have Social Sharable Content
Don’t concentrate on your product or its brilliance. Make the audience the core of your website and your internet presence in general. Create forums, start discussions under blog postings. Also, make sure your visitors may easily contact you to share their testimonials and ideas for your product or service.
This will not only help them spread the word about your company but also help create trust. After all, people like to buy from businesses that are open and share information with their customers.
Highlight USP/Benefits
Instead of focusing on the features, it is important to draw attention to your USP or “unique selling point.” This can be done by highlighting what makes you different than the competition.
This could include providing a free trial for customers in order to show them how beneficial your product actually is. Or give discounts when people purchase multiple items; this will help convince people that you are the best choice.
Tell A Story
People want to hear stories, not just facts and information about your product or service. If you tell them something interesting, they’ll think, “this is worth listening.” You can do so by sharing personal experiences related to what you sell in order to show how beneficial it is.
Storytelling has been a popular technique since the dawn of mankind, and it still works today more than ever before!
Conclusion:
Use Psychological-based ideas when designing or optimizing your online presence/blog. Websites are like virtual stores, so they need to be well optimized in order for you to target customers and increase conversions.
Please leave a comment below about what you think of this article.
