Landing pages are the lifeblood of many companies. They are used to generate leads, capture email addresses, and provide information about a product or service.
If you have ever tried to do anything on your website without being directed to a landing page first, then you know how frustrating it can be!
Why Your Landing Page Sucks
This blog post will cover 10 reasons why your landing page sucks and how you can improve it for better conversions.
No Clear Call-To-Action
One of the most important things you need to do is make sure that your landing page has a clear call to action.
Do you know how frustrating it can be when there are no clear directions on what you should click next or where you should go?
Don’t let this happen to your customers! Make sure they have a button or link that is easy to find and gives them a clear direction of what they should do next.
Make it as unique as possible to improve conversions.
Poor/Wrong Image Quality
You have an image that is poor quality, blurry, or even incorrect!
This may not seem like a big deal to you, but if your landing page has images that do not properly represent the product/service, you will lose conversions.
Instead of using stock photography for a background, try uploading a custom photo instead. If you are unable to do that, make sure you find a photo or image that is high quality and properly represents the product/service.
Inconsistency in Ad & Landing Page Content
You have a terrible ad that does not match the landing page at all!
This is one of the biggest mistakes you can make when it comes to creating your ads.
Why? Because if there is a mismatch between what they see in an advertisement and on their landing page, they will be left confused or frustrated, which will ultimately lead to a poor conversion rate.
A mismatch in ad and landing page content can also happen if you are using the same images but a different copy (or vice versa).
Make sure that your ads match up with what they see on their landing page! Use the same image(s) as well if possible.
Unclear Value Proposition
Your value proposition is unclear, and the reasons why someone should buy from you are not clear.
This is one of the most important things to consider when it comes to writing your landing page copy! You need a strong value proposition for each product/service that you present on your website. Make sure that what they see matches up with what you are offering!
Using different value propositions for each product/service will only confuse your visitors.
Your Landing Page Load Slowly
Your landing page loads too slowly, and this can hurt your conversion rates.
Customers expect everything to load quickly, especially with how many people are surfing the web on their smartphones these days!
This is why you need to make sure that your loading time is as short as possible (ideally less than one second). If it takes more than two seconds to load on a desktop or more than three-five seconds on mobile devices, then you need to work on speeding it up.
Unnecessary Distraction on Landing Page
Your landing page has a lot of unnecessary distractions that are not relevant to the product/service you offer.
This is another big mistake that can lead to poor conversions! In order for your landing page to convert well, it needs to have as few distractions on it as possible. You need clear copy and simple images in order to improve conversions.
If your landing page has unnecessary distractions, you will lose visitors who are looking for a specific product/service that you offer! They simply won’t be able to find it because there is too much going on with the design of your website or directing it to other pages.
Not Mobile Friendly
If your landing page isn’t mobile-friendly, then it will not receive any traffic from users on their mobile devices.
This automatically eliminates about 50% of all website visitors just for this one reason!
There is no point in having a landing page if it isn’t mobile-friendly and you are missing out on 50% of your traffic. If they land on your website and can’t navigate or even read the text, then you will lose conversions.
Make sure that your site is fully functional across all devices (desktop, tablet, and mobile); otherwise, you will see a steep decline in conversions.
No Unique Selling Proposition or USP
Your landing page does not have a unique selling proposition or USP!
What is your unique selling proposition? It is the reason why someone should buy from you, instead of one of your competitors.
If you do not have a strong, unique selling proposition, then it will be difficult for users to choose you over anyone else! You need something that makes you stand out from the crowd in order to impress your visitors.
Using a unique selling proposition will help you attract more leads and improve conversions! It is something that should be used on all of your landing pages, ads, blog posts, etc., so it gets imprinted into their minds right away when they see your brand name or logo.
Targetting Wrong Audience
Your landing page is targeted towards the wrong audience, and this will hurt your conversions.
This mistake can be very costly for business owners! You need to make sure that you target a specific group of people with each ad, landing page, or blog post you write. If it isn’t, then no one will click on it because they don’t see themselves there.
If you want to improve your conversions, you need to make sure that each ad, landing page, or blog post is targeted towards a specific audience looking for the product/service you offer! This will help your conversion rate because they know what it’s about when they get there and aren’t confused by anything else.
Not Taking Advantage of “Social Proof”
Your landing page is not taking advantage of the social proof that your product/service has.
This mistake could be costing you conversions because people want to see trust and safety when it comes to making a purchase! They need reassurance before making a final decision, and if your landing page doesn’t have this, they won’t convert.
If you want to improve your conversions, then be sure that each ad, landing page, and blog post has social proof in the form of testimonials or client logos because it will help people trust you more! This is a huge part of converting visitors into customers, so don’t miss out on any opportunities to do so!
Conclusion:
If you continue to experience low conversions, it might be time for a serious look at your landing page and how well it is converting visitors into customers. You want to make sure that each ad, landing page, or blog post has these key points because they will lead to an increase in sales!
These are all of the reasons why your landing page sucks and how to improve it so that you can see a significant increase in conversions.
