Social media has become an increasingly important part of a company’s marketing strategy. The goal is to effectively reach customers and prospects with the right message at the right time, which can be difficult for many businesses that do not have a large following on social media channels.
In order to help you increase your website traffic by way of social media, we have compiled 13 tips that will allow you to design posts that are engaging and popular among followers.
Determine your most important thing to say.
Before writing your social media post, determine the most important message you want to convey on each platform. For example, LinkedIn is usually used for thought leadership and business-to-business campaigns, while Facebook may be more frequently utilized as a marketing tool. You need to make sure that your audience will find value in what you have to say so that they will follow your business on social media.
Ensure the content is shareable.
People need to be able to engage with and take part in what you are saying or posting, which means it needs to include something that would make them want to click like, comment, retweet, or share. This can come in many forms, such as a link to an article or video that is relevant to your industry, an interesting fact about the company itself, or even something humorous.
Keep it short and sweet.
Social media feeds are constantly being updated, so you have very little time in which to catch people’s attention before they move on from what you have posted. This means that you must make your content brief and straight to the point without any unnecessary filler. On average, posts on social media are between 50-110 characters long, so they won’t take up much time for people to read either.
Use images with high-quality photographs or videos.
Visuals will capture a reader’s attention far more quickly than text, which is why you should include an image or two with your post whenever possible. The images need to be high quality and relevant to the message you are trying to convey.
Include a link back to your website page.
You want people who see your social media posts and click on them to end up on your company’s website rather than somewhere else. This means that you need to make sure the posts link back to your company’s page or landing page so that people can learn more about what you do and buy from you if they choose.
Add a call-to-action with links.
A call-to-action should be included with each post to encourage people to take the next step and contact you via phone, email, or social media. This can be as simple as asking them a question that will spark their interest in your business, such as “Are you looking for XYZ?” or including a link back to your website, so they have all of the information about what it is you do and what you offer.
Take advantage of hashtags, but keep it simple.
Hashtags allow people to find posts related to a specific topic on social media platforms such as Facebook or Instagram so they can easily follow along with the conversation happening about that subject. While there are millions of possible hashtags out there for businesses to use, don’t try to use them all at once. Choose a couple of hashtags that are specific to your industry or the campaign you are running, and make sure they are included in every post.
Schedule your posts ahead of time.
It can be difficult to remember to post new content on social media throughout the day, which is why it is helpful if you set aside some time to write your post ahead of time and then schedule it for publishing at optimal times. These optimum times will depend on the social media platform that you are using but could be late morning or early afternoon if you run a business in North America. You can even outsource this task to an agency that specializes in content marketing.
Test your text on mobile!
It’s important to test all of your text and images on mobile before publishing them, particularly if you want people to share the content. If it doesn’t look good once they click “share,” then they won’t do it!
Don’t use too many fonts.
Keep your text easy to read by sticking with a max of two fonts at the most. You don’t want your posts to look too busy or overwhelming for people just scrolling through their social media feeds.
Use relevant images.
The images that you choose to include with your posts need to be relevant and not random. You want people who see them in their feeds to know why they are there, such as a photo of one of your products or an image related to the topic at hand. If it doesn’t make sense within the context of what is being said about your business, then it’s best not to use it at all.
Use analytics to improve your strategy.
You can’t improve what you don’t measure, which is why social media analytics are so important for businesses. By tracking the number of likes, shares, and clicks that each post receives, you can see what content resonates with your audience and adjust your strategy accordingly. This could mean publishing more or less of a particular type of post or trying a different tone or angle.
Start with templates and then customize.
It can be helpful to start with templates and use them as the basis for posts that you wish to publish, but don’t just copy and paste! Instead, take a few minutes at the beginning of each week or month to look through your previous posts and see what worked well so you know how much text should go in there, what kind of image to use and what type of call-to-action would be the most effective.
That’s it for now! By following these tips, you can create social media posts that are more likely to grab people’s attention and help to increase traffic to your website. Do you have any additional advice? Could you share it in the comments below?