Video has taken over the internet recently, and for a good reason.

With the popularity of social media platforms such as Facebook, Twitter, and Instagram, more and more people upload videos to sites like YouTube every day.

Video uploads have increased by 400% since 2013! There’s no denying that it’s a powerful tool for any business owner looking to increase their online presence.

So what are some facts about the video that will blow your mind? Keep reading to find out!

  1. Video is more than just a fun and engaging way to stay connected with your friends and family. More often than not, it holds the key to growing a business’s revenue by 49%. So, if you’re in the market for an investment opportunity that guarantees success, investing in the video could be your best bet.
  2. It seems like the days of just reading the text on a page are long gone. With 79% of consumers prefer watching videos, it’s no wonder many advertisers have placed more emphasis on video content.
  3. YouTube is the second most popular search engine in the world, beating out giants such as Bing and Yahoo.
  4. Covering everything from newborn babies to daring drivers, the total number of monthly uploaded videos on Facebook is over 20 million.
  5. 2015 may have drastically increased its average for mobile video, but 2022 will be the kicker. In just three years, we’ll account for 75% of our data intake with videos on our phones!
  6. In this study conducted by Google, 76% of people say they visited the company website after watching the video ad on social media. This is a staggering result and one that may make you reconsider your advertising choices!
  7. We’ve all been there, you’re scrolling through your Facebook feed and see a video, and by default, it starts playing. Moments later, the sound is blasting in your ears, but so many people do not realize this! It’s now estimated that 85% of videos shared on Facebook are watched without the sound because people find it irritating to have their feeds interrupted
  8. Throughout 2022, nearly all businesses will continue to use video in their marketing. Nearly 9 out of 10 businesses will spend more this year on the videos they produce and post.
  9. By 2025, approximately half of younger viewers will no longer be paying for traditional cable television.
  10. Video content in emails has a huge impact on click-through rates, improving them by 200%-300%!​
  11. For the most part, videos are more effective than other types of content on social media in terms of getting people to watch them. For instance, 80% of video viewers can remember a video they watched in the past 30 days, and surely you want your company to be remembered too!
  12. Regarding video as a part of their business, most companies think they’re getting their money’s worth. 83% say that it provides them with a good ROI.
  13. 72% of businesses who use video believe it has improved the conversion rate of their website.
  14. In the new year, many people want to get ahead by adding video content to their social media platforms. Annually, Social Media Examiner has found that marketers have a 76% chance of integrating videos into their sites in hopes they will succeed.
  15. So many people tell companies their platform is great, but have you ever considered using a video? Most customers want to watch and listen to explainers before they buy a product or service. A staggering 98% of users say they’ve watched an explainer video to learn more!

Frequently Asked Questions

How long should my video be?

The general rule is that the shorter your videos are, the more likely they’ll get views. This means you will want to keep them brief and concise. But don’t just take our word for it: check out these stats from YouTube about how viewers react when watching a video on their site!

Also read  Unique Business Opportunities - Time To Sit Back And Relax

What camera should I use to record my videos?

The best way to find the right video camera for you is by determining what type of content you want your video(s) to have. For example, if it’s a tutorial on how to make something or whatever content that needs close-ups and detail shots, then an HD camcorder or DSLR camera is your best bet.

What is the best way to edit my videos?

There are many ways to do this, and there isn’t a perfect answer. You’ll want to decide what type of content you have (ex: how many detail shots or close-ups) and then search for editing programs that can handle these types of footage. Some popular ones include Sony Vegas, Final Cut Pro X, Avid Media Composer, Screenflow, and Camtasia.

What are you waiting for? Pick your mobile, start shooting videos and upload them to your YouTube Channel or Social Media Profile. Share your first video with us.

I hope you found this article helpful. Please share it on Facebook and Twitter or leave a comment below!