Have you ever wondered why people blog?
Blogging has become a great way for many individuals to express themselves, make money, and even network.
With the use of social media sites like Facebook, Twitter, Instagram, and more; blogging can be used as a marketing tool by sharing information with your followers.
In this article, we will discuss 15 benefits of blogging from increasing traffic to building relationships.
Major reasons on Why do people blog?
To share their passion
When you’re passionate about something, you want to share it with the rest of the world. Blogging is a wonderful method to express your interest in fishing, photography, or marketing.
When you blog about something you care about, it allows you to interact with people all over the world who share your interests and values.
To educate others
Blogging may be a method for educating others about your areas of expertise if you are someone who enjoys teaching. You will not only educate people, but you will also educate yourself on the topic by blogging.
You’ll learn because you’ll be constantly searching for new things to teach your readers. Blogging may promote monetization by generating internet information products through natural teaching.
To gain exposure
Blogging for business owners helps them get more exposure for their company in a variety of ways. Regularly creating blog material for your website ensures that Google has something new to index, which will help your website to rank higher in search results.
Blogging for other businesses in your industry gives new, interested audiences a chance to find you and your business. This exposure allows you to generate more traffic that may be converted into leads and clients.
To build authority
For those who wish to address events in their field or publish a book, blogging is a platform through which you may establish authority.
People will start to recognize you as an expert on the subject of your blog as you talk about it.
This recognition will lead to interviews, podcasts, and eventually book deals as a result of an increase in public respect for your knowledge.
To rank in Search Engines
As previously said, your blog provides Google with fresh material to index on a regular basis. You may utilize each piece of information to rank for relevant keywords that will draw your target audience to your website.
Commercial and non-commercial keywords can both be targeted using a mix of static web pages and blog entries for businesses (those that attract consumers).
Customers and potential customers may view your blog for information on the products and services that you offer.
To have content to share
Blog posts are more likely to be shared on social media than advertisements or sales pages, and in fact, they’re more likely to share blog articles with their friends than advertise or sales pages.
You have additional material to share on your social media profiles by producing blog content, and you provide your visitors with something to discuss when they visit your website. Your content will increase your website’s search engine optimization (SEO) when you use relevant keywords in blog posts.
Blog posts also serve as a non-sales approach to market your business. If someone asks you on a social network to perform something for them, you can simply respond with a blog post.
Rather than responding with a sales page for your goods or services, replying with a blog article will be perceived as helpful and will naturally lead the person to your website.
Top 15 benefits of blogging
As you may already know, blogging has been a tremendous help to a lot of people and corporations in the last ten to fifteen years. It is true that, until recently, blogging was hardly known. There are millions of blogs on the Internet all throughout the world today!
However, we continue to struggle in our efforts to persuade others about the advantages of blogging. Even if making money online isn’t a priority, the blog may still provide a number of benefits. Let’s take a look at all of the privileges that come with being a blogger.
Manage your online identity and build trust
In today’s world, where information is public, both individuals and enterprises have their personal details published online. What happens when someone Googles your name? Blogs afford you the ability to construct and manage your internet identity in a way that other platforms do not.
Aside from social networking accounts, individuals looking for your name may discover your blog or author page on other blogs. People may learn more about you by reading your work as a result of this information.
Learn new things
When you blog, you not only teach others. You also educate yourself. At first, because you must educate yourself in order to educate others, you will learn more about your topic. You’ll also pick up a lot of knowledge about other subjects, such as internet marketing, whether or not you write anything.
Whether you like it or not, you’ll need some marketing knowledge to boost the traffic to your blog. Your understanding of email marketing, search engine marketing, and social media marketing will only improve.
Improve your writing skills
The more you practice, the better you’ll get at it. Writing is not immune to this rule. Even if you don’t plan on studying writing, your writing will improve with time.
To assist you in developing your basic writing skills, such as punctuation, spelling, sentence structure, and style while you write, consider investing in grammar checker tools.
Blogging may help anybody, even those who don’t focus on textual content like podcasters and video bloggers, improve their writing abilities.
How? You’ll have to write descriptions for your own podcasts and videos. Furthermore, you’ll have to engage with your blog’s subscribers in the comments area for podcasts and videos you create.
Become proficient in a new language
If you want to learn another language and enhance your talents, blogging is the way to go. Those of you who blog in a non-mother tongue will become more fluent in it.
You can meet people who speak the new language through discussions and social media interactions. You’ll be able to write better in that language, not to mention talk more fluently if you’re asked to participate in audio or video interviews.
Gain technical knowledge
You will without a doubt learn new words as a result of all of this. You’ll also pick up on how to use various types of technology, tools, and techniques throughout the process of establishing and expanding a blog.
For instance, you may learn how to use social media to promote your blog or content. You could also study SEO (Search Engine Optimization) techniques in an effort to improve the search engine rankings of your site and increase traffic numbers.
Connect with new people
Blogging enables you to interact with other people and share your thoughts and expertise. You don’t simply accumulate a following on social media or on email lists. You develop genuine friendships and make new friends with people you wouldn’t have met otherwise.
Blogging can help you develop a fan base, which is something that surprises many people. You will be recognized by individuals you’ve never met if you go to industry events.
They will thank you for all of your hard work. The individuals who you meet early in the course of your blogging journey are primarily responsible for this.
Become a proclaimed expert
Experts needn’t declare themselves professionals. Others will take care of it for you. When you’re well-known in your field, people will ask you to participate in interviews and articles that compile expert recommendations or advice. The last stage will place you in the company of other specialists in your subject area, allowing you to be recognized as an expert more easily.
Blogging can help you get your name out there and establish yourself as an expert in a particular subject or industry. You’ll become known for that expertise, which is no small accomplishment with regard to positioning yourself among the most qualified individuals in your field of interest.
Get invited as a speaker
The next step after being recognized as an expert in your field is to be asked to give a presentation at industry events. It might start with invitations to sit on a guest panel or requests for you to present your session outright.
People will love to hear what you have to say and how it can help them. You could even find yourself in a position where people revere your opinion, but only if you remain modest and knowledgeable about the subject matter.
You’ll get recognized as an authority on that particular topic by industry leaders who respect your work ethic and insight.
Become an author
Your blog is your portfolio. If you want to be published, having interesting insights, excellent writing abilities, and a large audience helps.
Many prominent bloggers were discovered by publishing firms and frequently offered book contracts. Others have been able to submit book proposals to publishing companies in order to get agreements for the books they wish to write.
If you want to stand out from the crowd, start by researching the publishers that are most likely to be interested in a book about your topic.
Examine who published other people’s books in your niche and look at other bloggers who have written books in the same area. Then get on their radar by interacting with them on social media.
Receive job offers
Blogging about a business-related subject might help you find a job. Employers that understand the value of content marketing are always on the lookout for people who can produce creative material.
When you connect with others in your field, you’ll undoubtedly come across individuals looking for open employment opportunities.
It’s all about being polished when it comes to looking for a profession. Professionalism is the most important aspect of finding employment.
Your blog and public social media profiles should be free of anything that might reflect badly on you. Those drunken party photographs or rants against your current employer, for example, are examples of things that should be avoided.
Start a new business
A blog may start out as a purely recreational activity and eventually develop into a full-time, well-paying career in some cases.
Bloggers like Pat Flynn, Michelle Schroeder-Gardner (aka Making Sense of Cents), and John Lee Dumas started their blogs with no plans to monetize them; they just wanted somewhere to write about whatever they felt like.
But along the way, they realized that there was potential to turn their blogs into money-making ventures and devoted more time toward doing just that.
Sell more products
Are you the owner of a firm or individual website? Blogging will assist you to increase your sales. All you have to do is produce content that entices people to investigate your goods and services. Promote your material to people who fall within your target market, and you’ll begin generating leads and closing more deals.
You can sell more if you sell more. This also applies to items and services that you provide, as well as affiliate offers. The same rule applies to affiliate product sales. Blog articles should entice readers to purchase goods or services offered by other businesses. You might get paid a commission for these purchases.
Get immediate feedback
Whether you’re running a personal blog or one for your company, blogging can aid in the gathering of feedback from consumers and fans. It might be nice or unpleasant, but it’s critical to understand what others think about the information you produce.
You may read comments on the same day you publish your material as a blogger. This assists you in obtaining quick feedback and determining how well your content is doing.
Create multiple blogs or write on other blogs
Some bloggers don’t limit themselves to one blog. Some bloggers who begin with niche-specific blogs expand their content into blogging about the process of creating it. When their niche websites become popular, other bloggers may branch out into more specialized blogs. Alternatively, those that start with broad-ranging blogs may specialize in a particular topic.
If you want to establish a new blog, you will be better equipped to make it a success. With all of the errors and problems, you experienced with your first blog. This information will enable you to have a more successful blog in less time. And allow you to re-experience all of the above advantages as well as additional depth.
Blogging can give you freedom
Blogging allows you to work from anywhere and whenever you want. You may also do things that you like! Spend more time with your family, participate in sporting activities, and volunteer for community projects.
Blogging is great for people who enjoy traveling since it allows them to see the world’s beauty. You may do all of this while still earning a modest income from blogging!
Are you ready to start your own blog?
A personal blog may be set up in little time. You must first select a name for your blog. It’s one of the most crucial stages when starting a new blog.
You may easily find a great domain name with the help of Bluehost. They offer “.com” domains as well as other TLDs, that you can use to create your personal blog title and link it all up to WordPress or some other CMS.
For Hosting, you could either use Bluehost or WPX.net. Both are reputable companies that can offer you good uptime and fast load speeds.
Once the blog is created, all you have to do is publish content on it.