In this article, I’ll share with you the six most important variables for highly converting landing pages that will help you get your visitors hooked and ready to buy without hesitation.
Once they’re ready, it’s time to show them how much money they’ll make by following through on what is being sold. In order for people to join your list or purchase your product/service, they first need some convincing that it’s worth their time and money.
So let’s talk about how we can convince them! First off, consider these six variables:
The Headline
Your prospects will read your headline as soon as they land on the page. You need it to succeed, so you should take extra care with this first impression.
Your headline should tell people what they will get from the page.
When designing a landing page, the message must be strong enough to grab users’ attention and make them stay on the page.
Since meeting new people usually involves introductions of who we are, as business owners, we also need to introduce what our offer is and why it’s valuable through the headline.
For example: “My 3-Step Method to go from 0 to 10,000 Instagram Followers in 5 Months.”
A Simple Form
The goal of a landing page is to provide a good user experience. You want your visitors to understand what the page is about and not have to deal with complex information.
Long forms are good for some offers, but they can make it hard for people to understand them. It might be better to keep the form short and have more pictures instead of words. This way, people can see how your offer works without reading a lot of words.
These are a few factors that will improve your conversion rate ;
Simplify – Your landing page should not only tell people what you are selling but reduce their decision-making process. Remove unnecessary fields that complicate the purchase process.
Include examples – If you are collecting their age, provide a drop-down list with valid date options so they can select the correct option themselves. If you are collecting address information, provide a suggested list of common street names for them to choose from or an example in case they’re not sure where to enter the zip code.
Fewer fields mean better conversion— you’ll generate more leads if your landing page only has 3 fields.
Include Images
Energetic, full-color images on your landing pages will make it enjoyable to read rather than boring with a lot of text.
It’s much easier to understand something when you can see it. Use images alongside your text to generate a visual understanding of what you are talking about.
For example, if your product is for pregnant women, use images that represent them.
If you’re using testimonials on your landing page, consider incorporating photos of your customers. It is important to portray authenticity and reality when going through the buying process. Images will help build trust with your potential customer.
Have a Unique Value Proposition
An offer that is clear and provides a compelling value proposition can lead to the conversion of interested leads.
Your Value proposition helps define what makes your company stand out among other competitors.
You should include at least three to four persuasive points on your landing page.
Have Social Proof
Social proof plays a large part in determining the conversion potential of sales pitches. Emphasizing testimonials can convert customers by showing them that others are using and benefiting from the product as well.
You should include accolades and certificates in the design of your landing page. This will make you look more credible, encouraging higher conversion rates.
Landing Page Optimization and Page Speed
When designing your landing page, the most important variable to get right is loading time. If the page takes too long to load or does not show up properly in search engine results, visitors will leave without even looking at what you have to offer.
One of the major shortcomings that affect a landing page’s performance is optimization and load speed. If your site takes more than three seconds to load, you’re likely to lose out on visitors.
Planning for mobile optimization is the best way to ensure maximum profitability. Mobile users make up 50% of traffic. If your landing page is not optimized for mobile devices, you’re leaving money on the table.
The first step to optimizing your landing pages for speed is to compress images and remove unnecessary plugins from the code. Make sure all of your scripts are also compressed before uploading them to a server.
Leaving out these steps will slow down your sales process and not generate as many conversions.
Design a landing page that is not only attractive but also converts by following these tips!
