As a business owner, one of your top priorities is to improve the conversion rate on your website. You want people to convert into paying customers as quickly and easily as possible.
If you have been considering adding a chatbot to your website, keep reading! In this blog post, we will discuss 6 reasons why chatbots are a great option for any company looking to increase its conversion rates.
What is a Chatbot?
A chatbot is an artificial intelligence (AI) powered program that allows users to interact with it via text messaging on a website or mobile app.
There are two types of bots: live and static. Live chatbots typically require real-time, server connections at all times while static ones do not. Static bots run whenever the browser is open and can be used as a marketing tool.
Live chatbots, on the other hand, provide real-time customer service through text messaging.
Companies use these bots to help potential customers with information about their product or services before they make a purchase decision online—or even in person! A live chatbot is also useful for providing fast and accurate answers to frequently asked questions.
Why Use a Chatbot on Your Website?
There are many benefits of using chatbots on your website. If you want more customers, it is definitely worth considering! Here we will discuss just six reasons why chatbots are a great way to improve your website.
Increased Conversions
Adding a chatbot to your site will increase conversions! According to one study, using bots can lead to an average of 22% more completed orders on websites. And that is not all—the same research shows that live chatbots have the potential for increasing sales by an average of 16%! These are huge numbers that any business owner should consider when looking for ways to improve their website.
A Better User Experience
Chatbots provide a better user experience by decreasing the amount of time it takes your customers to find what they are looking for online. The bots can also reduce customer wait times, which is critical for today’s online shoppers.
Fast Answers
An automated chatbot can provide fast answers to frequently asked questions, saving your business time and money. For example, if you sell shoes on your website, a bot could answer commonly asked questions like “what is the price of this shoe?” or “how do I know what size to order?”
Increased Customer Satisfaction
A chatbot can help increase customer satisfaction by minimizing the number of human errors made on a website. For example, if a potential customer is looking for a specific product and types in “shoes” instead of its correct name—say “Nancy Shoes”—then the chatbot can pick up that mistake and direct them to the correct page.
Customer Support
When it comes to customer support, live chatbots are a great option for companies with high call volume or customers located in different time zones. A bot works around the clock so your potential customers always have an answer when they reach out to you through the chat window.
Easy to implement
Chatbots are easy to implement on any website. They can be programmed in a variety of different ways including SaaS, API integration, or HTML/JavaScript widget. There are also many platforms you can use for your chatbot—including botsify, Chatfuel, and ManyChat. The easiest way is probably through Facebook Messenger because all you need is a Facebook page.
Chatbot Tools Recommendation:
Collect.Chat
Collect chat is an automated chatbot that collects information from website visitors 24 hours a day, seven days a week, with no coding skills necessary. Anyone may create and install a chatbot on the internet without any programming knowledge using collect.
Click here to get the free plan
JivoChat
JivoChat is a live chat for e-commerce firms to engage with their customers in real-time. It allows you to develop a 360° customer care system while connecting message funnels, provide phone support, and fully customize it.
ManyChat
ManyChat is a game-changing communication tool that allows you to create Facebook Messenger bots to promote your brand. Using Facebook Messenger, ManyChat enables businesses to improve marketing, sales, and support. It’s easy and straightforward to set up a ManyChat bot with its visual drag-and-drop builder.
Click here to get the free plan
Conclusion:
Adding a chatbot to your website can help improve the conversion rate, provide better customer service and increase customer satisfaction for any company that sells its products online. In this article, we discussed just six great reasons why you should add a chatbot to your site.
