The LinkedIn platform is an excellent place for professionals to connect with colleagues, share articles and ideas, and post job opportunities. With more than 500 million members in over 200 countries, it’s no surprise that many companies are using LinkedIn as a primary marketing tool.
However, if you’re on the fence about whether or not to invest time into posting content on your company’s profile page, then these 8 tips will help you decide!
If you don’t have a blog, then think about your professional profile. It is a place where you can share your thoughts and expertise. I often write about public relations and communications on my LinkedIn account, for example. People ask how to write articles on LinkedIn, so let’s get started on what you need to know:
- Click Write An Article
To write your article, go to the top of LinkedIn and find “Share an update” or “Write an article;” click on that when you want to publish something.
- Write a headline
Before you start writing the article, think about what the headline will be. The headline should be short and to the point.
Example: Tips for Writing a Great LinkedIn Article
Tip – Use Numbers in Headlines. Including numbers in your headlines can help create urgency and encourage people to click on it (e.g., “Top Tips for Spring Cleaning” or “101 Ways To Save Money”).
Explain to the reader what they can get from reading this article in the headline.
- Include an image for your article.
Next, place the story in your article. Don’t worry if you can’t find any photos that fit this theme; Unsplashes or Pixabays have them!
- Write your article.
Writing your article, make sure you deliver what is promised by the headline. Keep an eye on headlines and rework them as necessary.
Aim for no more than 1,000 words. For length, 500-700 is the best. If you find your article is much longer, break it up into different more articles.
- Use subheadings.
To make your article easy to read, try breaking up long passages of text with numbered and bolded subheads.
- Edit your article.
Now it’s time to edit your article. You can save your article in drafts, and it won’t appear to your connections until you hit “publish.” Read it out loud for continuity mistakes like dropped words and typos.
Don’t forget to spell-check! You can use Grammarly or run your article through a word processing program like Microsoft Word’s Spell Checker tool.
As you edit, read for grammar mistakes (e.g., misplaced words).
- Publish and socialize your article.
Your LinkedIn article is published, and now you’re being asked to share it with your connections.
You can write a post about the article on share it on your feed. Make sure you use relevant hashtags for people who might be interested in things related to your article topic.
- Link your article to your profile.
If you want people to find your article, copy and paste the link to your profile. On LinkedIn, there are two places where you can “pin” articles — at the bottom of your summary story and on individual jobs. Just click to edit these areas, and in the “Media” section, you will find a hyperlink that will go directly to the article.
Bonus tip: When someone asks you questions that are answered by your articles, send them a short response asking if they would like to read more of your writing. Offer them an article to read, linking to your previously written material.
Start using these tips & publish your next article on Linkedin. Feel free to share the article link in the comment, so we can read and give you more inputs.
Share it with your friends & peers who might benefit from this article.