Do you need to increase your customer base and improve your business’s standing in the community?
If so, it may be time for a little local SEO. It sounds like a lot of work, but it can be an excellent way to grow your customer base and improve profits when done properly!
In this blog post, we will discuss how to do just that.
Look At Your Competitors’ Google My Business Q&As
It’s important to note that your business’s Google My Business page is only as good as the questions and answers it provides.
Every time someone asks a question on Google, you have an opportunity to provide them with the information they need. In addition, if other people answer those Q&As well, then yours will look even better by comparison!
One of the best ways to keep track of your competitors’ Q&As is by using a tool like Moz Local. This will show you all of the questions that have been asked about your business and your competitors. You can then answer those questions, or even better, provide more detailed information than they did!
Make Sure Your Business Listings Are Up-To-Date
One of the people’s biggest complaints about local SEO is that their business listing isn’t up to date. If someone searches for your company and you don’t show up or show outdated information, then it’s not going to be a very good experience for them!
The best way to make sure this doesn’t happen to you is by using a tool like Moz Local. You can quickly and easily keep track of all the local listings that need updating, making it much easier to stay on top of things!
The Competition Isn’t as Big As You Think It Is
One common misconception people have about local SEO is that they need to compete with the big guys. And while it’s certainly true that you need to be on your game, plenty of small businesses are doing very well with local SEO!
As per stats, 86% of consumers search for local businesses online. That means if you’re not using local SEO, you’re missing out on a huge opportunity to reach your target audience and increase profits!
The best way to ensure that you’ll be one of these successful local businesses is by leveraging the power of social media. If people see positive reviews, they’re more likely to opt for your service or product with their money. And if you respond quickly when someone has an issue, then it also increases the likelihood of a positive review!
From there, be sure to create an eye-catching online presence. Be consistent with your branding and make it visually appealing for people who want to click through to learn more about what you have to offer. And when it comes time for them to visit in person, make sure that’s just as pleasant an experience!
Tweak a Google Product Listing to Get It More Exposure.
Google Product Listings (GPLs) are a great way to get your business in front of people who are already looking for products and services like yours.
The best part is that they’re completely free! All you need to do is create a Google Merchant Center account, add your products, and then tweak the listing, so it’s as optimized as possible!
This is a great way to get your business in front of people who are already looking for products and services like yours. And these listings can be really powerful when they’re done right, which just makes it all the more worth taking some time out to optimize them properly!
Use Google’s Business Messages While You Can.
Google Business Messages is a great way to send automated messages directly to your customers. It allows you to reach out, ask for reviews or even push major announcements and assure the customer that their questions will be answered in due time!
We definitely recommend using these while they’re available because it’s a fantastic tool for building trust with potential clients. And trust is the number one thing that your business needs to succeed!
Remember That Local SEO Can Be Done In-House.
One of the biggest misconceptions about local search optimization is that it’s only for big businesses with a lot of money and resources at their disposal. This couldn’t be further from the truth, though, because you can do a lot of local SEO in-house!
The best way to get started is by looking at your website and identifying areas where you can make some changes. Are there pages that could use more content? Is your site easy to navigate on mobile devices? How are your titles and meta descriptions?
Once you’ve identified these issues, it’s time to start making the changes. If you have a small budget, focus on one thing at a time and then move on to the next once that’s done. And if there are bigger scale issues, like duplicate content or missing pages, try reaching out to other businesses in your area for the advice!
It may take some trial-and-error before you find what works best for your business, but as long as you’re willing to put in the effort, local SEO can be a huge boon for your company!
Update Your GMB with All Relevant Newly Available Attributes.
Google My Business (GMB) is one of the most important aspects of local SEO, so it’s essential that you keep it up-to-date with all relevant information.
One way to do this is by making sure that all your business details are correct and complete. This includes things like your address, phone number, website, and hours of operation.
But it’s also important to keep your GMB updated with all newly available attributes. This includes things like the type of business, service area, and industry.
The more information you can provide, the better! And don’t forget that you can always add photos and videos too! This helps give potential customers a better idea of what your business is all about.
Join Local Marketplaces and Forums.
Another great way to get your business in front of potential customers is by joining local marketplaces and forums. This allows you to reach out to people who are already interested in what you have to offer!
Some good examples include websites like Yelp or Houzz. But there are also plenty of industry-specific forums out there that you can join.
Just make sure that you read the rules and guidelines before posting and that you’re providing valuable information to the community!
Don’t Neglect Other Search Engines.
While Google is the biggest search engine out there, it’s not the only one.
There are a number of other search engines that you should be targeting as well, including Yahoo and Bing.
The key here is to make sure that your website is optimized for all of them! This includes things like using the right keywords and making sure your website is easy to navigate.
Keep an Eye on Your Reputation.
Finally, it’s important to keep an eye on your reputation.
This includes things like customer reviews, social media mentions, and online sentiment.
The more positive feedback you can get, the better! But if you do start to see some negative comments, don’t panic! Instead, try to engage with those customers and resolve any issues they may have.
It might seem like a lot of work at first, but by following these tips, you should be able to start improving your local SEO in no time!
Conclusion
Local SEO can be a great way to attract more customers and grow your business. By following these tips, you’ll be on the right track!
Keep in mind that local SEO can take some time to see results, so don’t get discouraged if you don’t start seeing major changes overnight. Rome wasn’t built in a day, and your business won’t be either!
