Email marketing is a powerful way to reach out to your customers, prospects, and website visitors in order to promote your products or services.
In this blog post, we will be discussing the benefits of email marketing for professional businesses!
Some benefits include increased conversion rates, improved customer satisfaction scores, and higher profits. By the end of this article, you’ll have a better understanding of why email marketing is important for any business that wants to grow.
Low cost
Let’s start by talking about how much does email marketing cost?
To run a successful email marketing campaign, you need to have an email list and a strategy. You also need the right tool that will launch and analyze your campaigns.
Most email marketing software offers plans based on the size of your list. Make sure you get a plan that is appropriate for your list.
For a cost-effective, customizable solution that’s perfect for small and medium businesses or entrepreneurs on a budget, consider GetResponse. It begins at only $15/month for 1,000 subscribers with unlimited sends and provides key features like email marketing, autoresponders, landing pages, web forms, and Facebook ads–perfect for any level of business.
There are many different email marketing platforms from which to choose. The higher-end tools generally offer more options and features than the less expensive ones, but that also affects the cost of the program you purchase.
Full control
You have complete control over your email marketing.
You have complete control over when and where your emails are sent. You can target specific lists by geography or even send out localized content in different languages.
You can’t control when your email is delivered. But if you follow best practices and engage in effective marketing, then it won’t matter that much.
The global average inbox placement is around 83%.
Email marketing has several benefits over other channels where organic reach is dependent on algorithms. For example, you have a much better chance of reaching your audience with an email marketing campaign than through social media or SEO (search engine optimization).
Precision
When you make a list of your emails, you can ask people to choose whether they want to receive your emails. When they do this, you know that these people want to get your emails.
You can test different designs, copy, or structures for your email. You can change them and see how it affects the results that you are getting.
Ease of use
Creating email marketing campaigns is easy. You can easily design your emails, landing pages, and automation workflows without coding anything. If you don’t want to do the design yourself, you can just use templates that are already made for you.
Preferred marketing medium
According to the DMA and Adobe, most people prefer to be contacted and receive offers from businesses through email than other channels.
The researchers concluded that well-designed email marketing campaigns are relevant and non-intrusive, which is what people want. Subscribers were given the power to choose when (or even if) they wanted content from a company, and unsubscribing was as simple as clicking two buttons.
Reach mobile device users.
The overall mobile device opens on email are growing. According to our Email Marketing Benchmarks report, desktop open rates were at 45.69% of all email opens, while 34.31% of emails opened on a mobile device in the same period.
With email marketing, you can reach your customers and influence their buying decisions wherever they are–including while online. You can also integrate your online and offline marketing by collecting emails from consumers at events.
Your owned medium.
Email marketing is one of the easiest ways to reach your customers on a more personal level. It might be wise to explore this opportunity if you haven’t already.
It is time-consuming to create email campaigns, but it also provides a series of long-term benefits.
If you only use social media, your ability to reach everyone on your email list is severely limited. That’s why it may be a better investment to focus on building a large mailing list than investing money only in social media following.
Targeted and personalized communication
Email marketing presents many benefits. You can collect relevant data from your subscribers and use it to tailor communications. You can also build segments of contacts who share common traits based on this data.
One of the benefits of email marketing is that your list will stay active as long as you offer value to your subscribers – this means over time, you can build a vast email list capable of generating impressive revenue.
Easy to measure results
You can take full control of your email marketing efforts by integrating it with tools like Google Analytics. Consider adding UTM parameters to emails, and you’ll know which email, subject line, or call to action button gave you the best results – measuring sales or sign-ups.
Your email marketing dashboard gives you full control of individual campaigns and the ability to track conversions and ROI.
Fully automated
Email marketing has its benefits, but automated campaigns make it even more useful. With automation, you can set any number of triggers that will trigger a response in the form of an email to be sent automatically.
Excellent return on investment
Google reports that the average return on email marketing is $38.22 per dollar spent in 2017, and a recent study by Campaigner found that companies who use an automated system for their email campaigns have a higher ROI than those who don’t.
Key benefits of email marketing
– It’s easy to create campaigns with templates or without coding any emails.
– A majority of people prefer being contacted by businesses through email to other channels.
– You can collect data from your subscribers and use it to tailor communications which makes the campaign more targeted and personalized. The benefits of email marketing are that your list will stay active as long as you offer value to your subscribers.
– It’s easy to measure the results and benefits of campaigns with tools like Google Analytics or a dashboard that gives you full control over individual campaigns, conversion rates, and ROI.
– Automated emails make it even more useful.
– With email marketing, the average return on investment is $38.22 per dollar spent in 2017, and a recent study by Campaigner found that companies who use an automated system for their campaigns have a higher ROI than those who don’t.
Conclusion:
Email marketing benefits your business in a variety of ways. It’s easy to create an email campaign with templates or without coding any emails, and there are many benefits that come with it.
If you have any doubts related to email marketing, do comment below.
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