If you want to increase your traffic and conversions for 2022, this blog post is the perfect place to turn. We have put together the best Instagram marketing tips that will help drive more people to your website, as well as keep them there.
These days, it’s not enough just to have a great product or service – you need marketing too if you want any hope of success in today’s competitive market. In order to succeed on social media platforms like Instagram, we recommend these best practices for successful Instagram marketing:
Instagram Marketing Tips For Businesses that you can’t afford to ignore:
Use a Business Account, not a Personal Account.
The following are some of the features you won’t have access to if you use a personal account:
- Instagram Insights
- Primary and secondary messaging inboxes
- Contact and a call-to-action button on your profile
- Instagram ads
A creator account offers its own set of advantages for influencers and content creators. On the other hand, a business account is where it’s at for most marketers. If you haven’t already converted your account, go to your account and do so now.
Make it clear what you want to achieve.
Tools are a part of every single social platform. But you won’t be able to utilize those tools well unless you first understand what you’re looking to create.
To different marketers, Instagram marketing might mean various things. Are you trying to:
- Create an online presence for your business?
- Increase brand awareness?
- Generate new leads?
- Establish your brand as an industry leader?
- Sell products/services directly via the app?
You might even want to mix and match several outcomes. But unless you are clear about where you want your Instagram strategy to lead you, it’s hard to get there.
Know Your Audience
There are several ways you can learn about your audience on Instagram.
One of the easiest is to look at who’s already following you and then drill down into their profiles for more information. You’ll see that many people have shared interests, which you could use in order to target new users based on keywords.
Once again, having a business account will come in handy here. You’ll be able to see what hashtags your audience is using and how they’re interacting with content that’s similar to yours, all of which can help you decide where Instagram marketing should take you next.
Optimize Your Profile
In just 150 characters, your Instagram bio must make a good first impression, express your brand personality, and explain to people why they should care about your Instagram account.
A good way to do this is to make sure your profile picture and bio link are both updated and in sync. And don’t forget to use a call-to-action (CTA) button on your profile, too.
Choose The Right Profile Photo
Your profile photo should be square, clear, and of high quality. It’s also a good idea to make it different from your other social profiles so people can see that you’re on Instagram now, too.
If your logo is a square, you’ll might have to zoom out to ensure that the whole thing fits inside the circle.
Your Instagram profile photo is cropped to a 110-pixel circle. However, it’s kept at a resolution of 320 by 320 pixels so that it may be viewed properly if Instagram alters how profile pictures are presented.
Create Visually Compelling Content
Instagram is a visual platform, so if you’re trying to drive traffic and conversions with your Instagram account, then you need content that people will stop scrolling through just long enough to read.
People won’t necessarily click on every single post they see – especially when there’s still more than one photo beneath it. So make sure your photos give people a good idea of what the post is about and, more importantly, make them want to learn more.
Are you stumped as to what you should post? Here are a few suggestions:
- Behind-the-scenes posts
- Quotes and text-based images
- Repost other industry expert content
- UGC
- Instructional posts
Define Your Brand’s “style.”
So, you have decided on what type of content to publish, now you need to decide how it is going to look.
Your Instagram appearance should be consistent across your postings, allowing followers to quickly recognize your material in their news feeds.
Write Not Good Caption But Great One
Let’s face it, and we said that Instagram is a visual platform. However, this does not imply you should ignore your caption. Your brand’s voice is just as essential as the appearance of your company, and it should be consistent in tone and style across your posts, much like your visuals.
Instagram captions are limited to 2,200 characters, which allows for everything from a simple quip to a detailed narrative. However, the first two lines of text appear in the news feed only without tapping more.
Because individuals are more likely to skim captions than complete them, you should include all vital information in the first two lines.
Use The Right Hashtags
Hashtags are an important tool for increasing visibility and discoverability on Instagram. In a post, you can use up to 30 hashtags, and however, doing so is unrealistic.
We suggest utilizing between five and nine hashtags per post. More than that might appear to be hashtag spam, a fraudulent approach that repels followers. Worse, if you include irrelevant or redundant hashtags, users may skip your material because they will not see anything relevant with this tag.
Choose hashtags that are:
- Relevant to your field
- Do not encourage follow- or like- (for example, #like4like or #followme)
Engage
If you want people to engage with your Instagram posts, you must participate as well. It’s fantastic to post high-quality material, but you’ll be very lonely on the network if you never respond to comments or interact with other accounts.
At the very least, respond to individuals’ comments on your feed. But don’t just limit yourself to popular accounts in your field; follow them and subscribe to their feeds. Make yourself seen in a non-promotional capacity.
Check out any posts that someone tags you in and look for chances to interact. Can you re-share their post on your newsfeed or story?
If you have a post with lots of comments, you can pin those comments to the top, which will encourage more people to comment on your posts.
This also makes it more enjoyable (and productive) for you to engage since you’ll have a better opportunity to respond to genuine people rather than bots or haters.
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Making the Most of Instagram Stories
Over half of companies on Instagram currently uses stories. They’re getting excellent results: a third of the most-viewed Stories are created by businesses. Stories are an important component of any effective Instagram marketing campaign.
Instagram Stories have a 24-hour lifespan. According to followers, they’re more authentic and raw than your curated Instagram feed. They allow you to interact with followers and develop relationships.
In our post on the best ways to use Instagram Stories for business, we highlight the following strategies:
– Use a custom cover photo to create a branded experience.
– Post a series of photos in a Story to show how your company is involved in day-to-day life.
– Create an interactive experience by asking followers to submit photos or videos.
– Share exclusive content with followers that can’t be found on your feed.
– Use Stories Highlights to keep followers engaged with your brand even after your Story has expired.
– Use a call to action to encourage followers to take the next step.
– Live stream content for an interactive and engaging experience.
You may re-share stuff to your own Story if you’re tagged in someone’s Story. This is a simple and seamless method of sharing user-generated material while also recognizing your top fans.
Use Stories Highlights and Covers To Boost Your BIO
You may store your best Stories content in highlight albums to avoid getting deleted after 24 hours. Each of your highlight albums is displayed immediately beneath your bio, and you can create personalized covers for each.
This, coupled with the aforementioned techniques, provides your bio a whole new component that may entice more people to follow you on Instagram.
Use Countdown Sticker to Build Anticipation for a Product Launch
You can use Instagram Stories to engage with your followers, advertise upcoming products/events and provide exclusive content.
One of the most effective ways for doing this is using the Countdown sticker within your Story. Show off an image that relates to something that’s happening soon (like a product release or event), then put up a countdown clock on top of the image.
This will build up anticipation and excitement for the future event while also creating more opportunities to engage with your current followers. It’s an excellent way of taking advantage of Instagram Stories in order to advertise upcoming events/products without being pushy or promotional about it.
Go Instagram Live
Live streaming is an excellent way to create interactive and engaging content on Instagram. It allows you to connect with your followers in a more personal way and can be used for a variety of different purposes.
Some tips for using Instagram Live:
– Plan ahead and have a clear goal for your live stream.
– Make sure you’re in a quiet place without too much background noise.
– Remember that the comments on your Live videos are public, so don’t say anything you wouldn’t want everyone to see!
– Encourage questions in advance and answer them during your live stream for an interactive experience. – Keep it short (60 seconds is best). Your followers will get bored if it’s too long.
– Comment on trending topics or popular hashtags for even more exposure.
Experiment With Instagram Reels
Instagram Reels are another way to make your Instagram Stories more interactive.
They provide a simple and easy-to-use platform for telling stories, collecting videos/photos together into one reel, adding captions and hashtags, then uploading it all onto your Story at once.
This is especially helpful if you want to create an entire Story reel around a specific topic or event. It’s also great for creating highlight reels of past events or content.
Post Content Regularly and at the Right Times
One of the biggest mistakes brands make with Instagram is posting too infrequently or at odd times.
For best results, you should post content to your feed a minimum of five times per week (but try for seven) and experiment with when during the day/week works best for promotion.
Try an Influencer Partnership/Collaboration
Finding a partner or influencer to collaborate with is a great way of increasing your brand’s exposure on Instagram.
There are several different ways you can go about doing this:
– Post their content to your own feed (or vice versa).
– Host giveaways and contests together in order to generate more engagement/awareness for both brands.
– Create co-branded content together (e.g., a video, photoshoot, etc.).
– Run ads together to broaden your reach even further.
Expand Your Audience with Instagram ads
Instagram ads can be a great way to promote your brand and expand the reach of your posts. They’re also very affordable, although you’ll get better results if you use them in conjunction with some or all of the aforementioned tactics (e.g., Instagram Live when promoting an ad).
When creating an ad on Instagram:
– Make a clear call to action for your target audience.
– Use engaging images and videos that relate to the content of your ad.
– Target your ads by age, gender, or location so you can find the best fit possible for your brand/audience.
Balance Quality Content with Quantity Content
It’s important not to sacrifice quality for quantity when it comes to your Instagram content.
However, this doesn’t mean you can’t post a few lower-quality images/videos now and then if you’re short on time or ideas.
Just make sure that the majority of your posts are high-quality, interesting, and engaging in order to keep followers coming back for more.
Experiment With Different Types of Content
The best way to find out what content works best for your brand and audience is to experiment with a variety of different types.
This could include:
– Text posts
– Photos
– Videos
– Carousel posts (multiple photos/videos in one post)
– Live videos
– Reels (like Instagram Stories, but more in-depth)
Use Analytics & Insights to Refine Your Strategy
Instagram provides a wealth of data and analytics that you can use to improve your marketing strategy.
This includes insights such as:
– Post-performance (e.g. impressions, reach, engagement)
– Demographics (e.g., age, gender, location)
– Interests (what followers are interested in)
– Other Instagram users they engage with/interact with the most
Using this information lets you figure out which types of content are performing best for your audience and use that to guide future strategies.
Appeal to the Right Target Audience – Don’t be too Broad in Scope
You want to make sure you’re appealing to the right target audience; otherwise, your efforts are wasted.
For example, if you have a niche product or service that caters primarily towards mothers in their 40s who live in rural areas – don’t try promoting it to hipsters living in urban cities!
The content you create, the hashtags you use, and even the people you target with your ads should all be tailored to reach your specific target audience.
Conclusion:
That’s it for our best Instagram marketing tips for 2022! We hope you find them useful and that they help increase your traffic and conversions. If you have any questions or need help implementing any of these tactics, get in touch with us today.
