Content Marketing vs. Content Writing
Content Marketing vs. Content Writing

What is Content Marketing?

Content Marketing is an online marketing that can be done without spending too much money, and it doesn’t have to be expensive or complicated. It is about creating quality content and distributing it to the right people.

What is Content Writing?

Content writing is a specific profession that includes search engine optimization, copywriting, editing, or any other form related to creating content for various forms of media.

Why do you need to consider content marketing for your business?

Content Marketing is a very popular and effective way to market your business. You don’t need to focus on the numbers as much as you do with other forms of marketing, such as Pay-Per-Click advertising (for example).

You just have to create quality content for your audience and spread it through different channels that will grab their attention.

You can blog, create videos, use social media, and many other things. It is all up to you.

But before you begin using content marketing for your business, ensure that it fits your goals in terms of cost-effectiveness and the return on investment (ROI) it gives.

What are some ways to use Content Marketing?

There are many different ways to use Content Marketing. You can do it virtually on your own, or you can get a team of writers and specialists to help you with that. Here are some ideas about how you can use Content Marketing for your business:

Blogging – is one of the most basic forms of content marketing. It is also the most widely used one. You create a blog and publish your posts there, with every post being a piece of content that can answer people’s questions or raise questions in their minds that you will later answer in another post. The best thing about blogging is that anyone can do it for free.

Lead generation – if you want to boost your leads and sales, one of the best ways is to create a landing page or a microsite that will lead people straight into your product. You can advertise it on social media, website comments, forums, etc.

Videos – creating videos about different topics can be very useful for building trust between the audience and you, creating an emotional connection with them, or even just making them laugh.

Social media – if your business is on any of the social media platforms such as Facebook, Twitter, Instagram, etc., then it will be very useful for you to create content there. You can use this to keep your followers updated about your business, and you can also interact with them through comments and replies.

Free ebooks – creating a free ebook is another great way to build trust with your audience, increase their interest in what you’re doing, and maybe even attract people who haven’t heard about your products yet. With that said, it’s important to mention that you shouldn’t give your ebook away for free for a very long time. After all, this is marketing and not charity work!

4 Content Marketing Tools to Try

Slack – This is one of the most popular tools used by content marketers right now. It’s an easy way to manage different projects, including different writers, deadlines, and all that good stuff. It can be used for closed communication between people inside the organization and public communication with customers.

Twitter – Twitter is a great tool to use if you create social media content or publish blog posts on your website at specific times of the day when your audience from Twitter is most likely to be online.

Buffer – If you want to publish your content on different social media platforms on time, then Buffer can help you with that. It’s probably the best social media management tool around right now.

Evernote – This is one of the most popular tools for creating content and organizing your work. It can be used for brainstorming, keeping track of ideas, or creating to-do lists.

Different Types of Content Writing Jobs

There are many different content writing jobs available, but here we’ll discuss what you can do if you have a regular job and can’t devote your entire time to it. If that’s the case, you should look for gigs or part-time contracts. Here are some ideas:

  • Write blog posts for someone else – if you’re not a blog owner, you can still write posts for them.
  • Write sales pages or product descriptions – if someone wants to start an eCommerce website but can’t afford a professional copywriter, then you can write their sales page or product descriptions.
  • Write social media posts – if you’re unfamiliar with the term “social media strategy,” action plans to use different social platforms to grow your business and attract more clients. You probably know quite well how to post on FB, Twitter, or Instagram. That’s social media management in a nutshell! If your clients need help with that, then you can offer this service as well.
  • Write video descriptions – if your client is creating product videos and wants to show them on different sites like YouTube, then one of the best ways to attract viewers is by creating video descriptions that will appear before the video.
  • Write ebooks – if you’re very familiar with every aspect of your client’s business, then you can write an ebook for them about it. It doesn’t have to be a huge, 100-page book. If they only need 3-5 pages worth of useful information, then that’s what you should create. This is a great way to get your foot in the door, and this will also improve your skills in creating ebooks.
  • Write press releases – if your client needs help with releasing content through different media channels, then you can do it for them all in one shot by writing a press release about the product you’re promoting. These are also known as news releases, and they are sent to different media after the company has released some kind of content related to its field.
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2 Basic Content Writing Tips

  1. Make it valuable – the best thing you can do is create content that will help people in some way solve their problems or get answers to their questions. If they find what you’re writing useful and helpful, you’ll be well on your way to having more success with that content.
  2. Don’t try to appeal to everyone – when you’re writing for the masses, it’s impossible to please everyone. Instead, focus on a specific niche and make their job easier by providing them with the information they will find useful in one way or another.

How can you use content marketing in your company’s strategy?

Content marketing is about establishing your brand and creating valuable content to share with the audience. This can be done in several different ways:

  • Create an online magazine – this can be something like a blog, but it’s much more than that. It’s a combination of blog posts (like articles) and more content in the form of videos, infographics, slideshows, and more.
  • Create an online course with an eBook this is a big (usually at least 50 pages long) ebook that will help people learn about your niche in-depth.
  • Produce webinars or podcasts – if you’re not familiar with these, then you might not know that they are online training and seminars. You can invite some of the best people in your niche to join the webinar or podcast and answer questions live for your audience to see.
  • Create interviews – if you want to learn more about a specific person (or persons) in your niche or if you want to interview an inspirational figure, then you can do that by creating a video of the interview and uploading it through YouTube.
  • Create slideshows – these are great for presenting more complex information about your product or business in a visually appealing way. This is best done with images and graphics.

How can you use content writing in your business?

  • Write marketing materials – this can save your clients time and money. If they need help with creating blog posts, social media posts, or anything else related to online marketing, then you should be able to do it for them. Don’t copy and paste content from other sites without rewriting it and giving credit.
  • Write blog posts – this is something you can do to make your clients more successful with their online presence. If they want more people to find them on Google, the best thing is to create a blog to help visitors learn about the product or service they’re promoting.
  • Write copy – this is a bit more complicated than regular content writing because you might need to write product descriptions, campaigns, and other forms of content that need SEO optimization and an enticing visual appeal. This can be done by someone who knows how to create good quality content.
  • Write for print publications – even if you’re not a professional journalist, you can still write for magazines and newspapers. This will require some research on your part before writing anything, and it will also take time because publishers are very particular about deadlines.
  • Do SEO copywriting – this is when content writers use their skills to create copy that will help their clients rank better on search engines. If you’re good at writing high-quality content and if you want to use this skill for your clients, then this can be a great idea.
  • Write sales copy – you’ll need to research your niche before doing anything like this because most companies want to see you’ve been familiar with their products before you start writing sales copy about them.

What are the advantages of using content marketing?

There’s a lot of money in content marketing because most people don’t know how to do it right. If you can create interesting and informative content that will attract an audience, you can become a successful content marketer.

Most people won’t start doing this right away because they don’t think it’s worth their time, but that’s simply not true. If you can create high-quality content, then there will always be a place for you in online marketing.

Content writing is one of the most popular types of online writing because it’s all about how to write your way to success.

To be an online writer or content marketer, you’ll need to have at least a basic understanding of the different types of writing that can earn you money on the internet. You’ll also want strong skills in writing copy for SEO and creating visually appealing content that will generate leads and sales.

  • It’s a money-making opportunity – this is the biggest reason why you should start doing content marketing and writing for other companies. If you’ve got good writing skills, then you can earn a lot of money from your writing. This doesn’t mean it will be easy to make money, as there are still some things you’ll need to learn, but the potential is huge.
  • You can work from home – content marketing and writing allow you to work at your own pace and schedule. If you don’t feel like working one day, that’s okay because there will be other days when you’ll want to get back to work. This is a great opportunity for you to make money without having someone breathing down your neck all the time.
  • More opportunities – as long as you can produce quality and relevant content for your clients, then there will always be future projects for you. The best thing about content marketing is that there are more ways for you to get clients or sponsors, so if your previous projects don’t work out, then you’ll always have something else lined up for you.
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What are the disadvantages of content marketing?

Nothing is ever easy in life, and there will be some disadvantages that come with content marketing. The biggest disadvantage here is that you need to spend a lot of time on research to understand your niche and market. Clients won’t accept your content if it’s not relevant, so you need to make sure that you target specific audiences when writing for them.

  • You need to spend a lot of time learning about marketing – it will take a long time before you can start seeing results from your actions. You need to understand your niche and the technicalities of SEO marketing so you can target your audience with ease.
  • It’s expensive – no matter how much skill or talent, content writing isn’t cheap if you want it done right. You’ll need to spend money on tools and resources to build your blog or website.
  • You need to be committed – there will always be a lot of competition in the content marketing world because most people want the same thing you do. If you’re willing to put your heart and soul into what you’re doing, then you can achieve great things. Content writing is tough, and there will always be days when you feel like giving up, but if you can keep pushing through the hard times and never give up on your dreams, the rewards will come in due time.
  • It’s difficult to change gears – most people won’t have enough skill or talent to be successful content marketers. If you’re thinking about switching from being a writer to a content marketer, you’ll need to learn more about promoting and marketing your content.

How does the pay rate on content writing compare to other types of writing?

Now that we’ve covered some of the advantages and disadvantages of content marketing and writing let’s talk about how much each type of writing pays.

  • Content marketing – you can get paid anywhere between $5 per 500 words or higher for a single project. The pay rate differs according to the niche that you’re working with and the level of expertise involved in doing the work. There are other perks such as commissions, referral fees, or sales bonuses, depending on which company you’re working with.
  • Content writing – writers can earn around $10 per 500 words on the lower end, and it can go up to $50 per 500 words if they’re doing advanced or niche-style work. Writers get paid for their output, so even though they make less than content marketers, their pay rate increases as more content are produced by them.

What should you know about the demand for writers and marketers?

There’s a huge demand for both types of work in the modern world because people always need good quality content to read online. More specifically, there are around 12 million content marketing specialists working worldwide today, but most of them are struggling to get good work. On the other end, about 5 million freelancers are working as writers, and only a fraction of those people make more than $10 per 500 words.

Examples of successful brands that are implementing a content marketing strategy into their overall online presence include

  • MailChimp – they’re self-hosted email management and marketing automation platform that offers apps, tools, and features to help businesses manage their email marketing campaigns.
  • Hubspot – this is a leading inbound marketing software provider used by several Fortune 500 companies. They offer the philosophy of inbound marketing, which includes content creation, SEO, and social media marketing.
  • Buffer – they’re a tool to share your blog posts among multiple social profiles for increased traffic. They also have a blog that covers the topics of social media, productivity, and life-hacking.
  • Moz – this is another company that focuses on inbound marketing strategies. They provide SEO tools, analytics, and ranking tracking software companies can use to grow their website traffic.
  • Reddit – they’re one of the most popular content platforms still standing today. It’s a social news aggregation site where users can submit links to specific topics or interests for other users to read and discuss.

Tips To Create Quality, Engaging Content

  • Create a title that’s engaging and has the power to draw people in like a magnet. An example is “The 100 Best [NOUN] You Can Find On The Internet”.
  • Always write something that you’re passionate about and determine what your intentions are before you begin writing anything. In other words, what is your purpose behind creating this post?
  • Add a relevant image or graphic to the article that you’re writing. People respond better to visual content, and it’s much easier for them to remember.
  • Break up long paragraphs with subheadings and bullet points. This will make the text easy to read and digest. Also, make sure to add pictures or graphic elements to the article.
  • Don’t use too many keywords within your content. It’s great if you can include 2-3 keywords that are relevant to the post that you’re creating, but it shouldn’t become an obsession.
  • Test different titles and content on different platforms before settling on one. For example, when I wrote this article’s title, I tested it on Google first. There were around three other results, so I created another title that was a little better but not any better than the original title I came up with. So now, here’s the original title:
    • Content Marketing vs. Content Writing – What You Should Know About The Demand For Writers And Bloggers Today
  • Always write an introduction before you begin writing the body of your article or post. This is a good way to prepare yourself mentally, and also, it can give your readers some insight into what they should expect from you.
  • Always proofread your work. This is one of the most important things that you should always do before you hand anything over to someone else to read or publish on the web for everyone to see.
  • Be clear and concise with all of your writing. It’s not a good look if everything you write isn’t easy to understand and get your point across.
  • Have fun but also remember that your primary goal is to write something of value or use an objective approach in everything you write. Don’t just rant and rave about how much you hate a certain topic because no one cares unless it’s important enough for them.
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Ways to get the most out of blogging as an effective form of Content Marketing

  • When you write a blog post, link it to another relevant resource. For example, if you’re writing about an app that gives people dating advice, link it to the application’s website or even their Google Play page if possible.
  • Comment on other people’s articles and blogs as much as possible. This will help you gain exposure through your links, as well as the platform that you’re commenting on.
  • Do outreach and try to promote other blogs or websites that are relevant to yours. This will also give your blog more exposure which is vital for a successful blog marketing strategy.
  • Make sure to get others involved. For example, if you’re running a blog about hairstyles, get people to contribute their hairstyle ideas and other people’s blogs. Then encourage them to do the same in return for your help.
  • Use SEO plugins that can help increase your rankings and also improve your website’s search engine optimization. This is important because if people can’t find your website, then no one will be reading or viewing your content.
  • Never stop writing and try to get people interested in your work as much as possible. For example, if you’re running a blog about science fiction movies and characters, then try to write articles that are science related such as explaining how things like jetpacks work.
  • Try to get your blog listed on other blogs and websites. This will help you build up a good reputation on the web and increase your exposure. It also doesn’t hurt if this goes reverse, where other people are linking to your blog or website.
  • Don’t focus on just one strategy. For example, don’t put all of your time and effort into only social media because people can get tired of seeing the same thing over and over again. Try to alternate between different types of strategies as well.
  • Be consistent with your blogging schedule. The more you blog, the more exposure you can get, and the more likely people will remember your work.
  • Try to write better content that gets your readers out of their comfort zone but not too much where it’s hard for them to understand. For example, if you’re writing about something complex like astrophysics, try explaining it as simply as possible without losing the necessary detail.
  • Try to get people involved in your blog, whether it’s through comments or social media shares. By doing this, you’ll have a better chance of getting more exposure from others and building up your audience.

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Content Marketing vs. Content Writing – There are many benefits to content marketing, but it is not for everyone and can be tricky to execute successfully. It may seem like a good idea at first, but if you don’t do your research or get the right people on board, then there’s a chance that this strategy could backfire and create more problems than solutions.

However, if you use this strategy intelligently, then it has the potential to improve your business and create a good amount of exposure for you as well. Content marketing is one of the most effective ways to generate traffic and create brand awareness. Not only that, but it can also help increase sales by improving your search engine placement on major search sites. This strategy is not only effective for businesses, but it can also be useful to individuals as well.