In today’s world, digital marketing is not just confined to traditional advertising.

Marketing strategies these days include social media, email marketing, and mobile marketing. This makes digital marketing more complicated than it was in the past when you could focus on one platform such as TV or print ads.

Digital Marketing Certification: Useful or Irrelevant?
Digital Marketing Certification: Useful or Irrelevant?

With so many channels to market your business through, it can be hard to know where to start!

This is where a digital marketing certification can help you.

Many businesses have started to see the value in hiring employees who have an understanding and knowledge of all aspects of digital marketing, as this saves time and money on training new hires.

However, just having a certificate doesn’t guarantee that somebody will be suitable for your business or company. It is still essential to do your research before hiring somebody and ask them questions about their experience and approach specific digital marketing tasks.

Overall, I believe that digital marketing certification is valuable, but it’s not the only thing you should be looking for when hiring a new employee.

Experience and knowledge are also significant factors!

If you’re interested in a career in digital marketing, the following factors might persuade you to obtain a professional certification rather than a university degree:

Career-focused education

A digital marketing certification can help you achieve certain professional objectives in a short period of time. For example, SEO, PPC, content marketing, and social media-focused courses provide expert-level material that is more targeted than a general marketing education might be. College educations do not always have an end objective in mind; thus, they offer a longer return on your investment.

Professional instructors

Small online courses often have the same teachers at universities but in a more focused environment where students can ask questions and get answers immediately. Some even offer lifetime access to their material! If you are looking for an education with expert-level training, look no further than digital marketing certification programs taught by working professionals.

Short courses and certificates also offer career services such as resume building, internship matching, job placement assistance, and networking opportunities with other students in the field. These can be very useful when applying for an entry-level position or looking to switch careers!

Affordable tuition fees

Digital marketing certification programs are usually much more affordable than university education programs. This is especially true for online courses, which third-party organizations often subsidize.

Job placement

Some programs will offer job placements to students who have successfully completed their training program or certification exam. This can provide even more value to your education if you do not already have a job in digital marketing!

Flexible learning options

Digital marketing certification programs offer a variety of flexible learning options, such as online and in-person classes, self-paced learning, and live webinars. You can also choose a less time-intensive program or one that requires more work.

Universities might offer traditional courses with fixed start and end dates for each semester and online classes where you can complete the course at your own pace after enrolling in an open class. In either case, it’s important to find out what type of education and training program will work best for your schedule!

Save time

A digital marketing certification might take anywhere from one to six months to complete, depending on how many skills you want to acquire. A bachelor’s degree in digital marketing can take up to four years or more at a university. You are considering continuing your education with a professional degree if you wish to do so. When pursuing a career in digital marketing, getting a professional certification before continuing your education with an advanced degree can be beneficial.

Professional certifications are targeted towards specific skillsets, which can help you learn more about digital marketing and set yourself apart from the competition!

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When it comes to hiring new employees or looking for opportunities within your company, go beyond degrees and certificates and focus on what you can actually do.

Highly engaging training

All well-known online certification providers use feedback from students to assess which instructors are excellent and which aren’t. They utilize this valuable input as they build future education courses. It may be a matter of chance when it comes to universities. Experienced and experienced professors with years of experience at the university may not give you the learning experience or engagement you were hoping for.

Opportunities for all

For parents (or elderly persons who need to be cared for), it might be difficult, or even impossible, to give up everything and attend classes in person. Online courses provide a fantastic option for people with responsibilities. This type of learning is also beneficial to those with physical disabilities. You may obtain the certifications simply by sitting at home and not leaving your house!

Individualized learning

Digital marketing certification programs allow you to learn at your own pace. If you’re someone who likes more structure, some programs will offer predetermined learning paths with checkpoints and deadlines. However, if you want more flexibility, many providers allow students to choose their own modules and courses.

Employers are looking for workers with specialized skills in digital marketing, so it’s important to choose an education program that will help you learn more about this topic.

Future career opportunities

The amount of data available for digital marketing is growing exponentially every day, which means they need professionals trained in advanced analytics and other skills to grow continually. If you’re looking for a job after completing your digital marketing certification, you’re more likely to be able to find one.


Although a digital marketing certification is not always necessary, it can be extremely beneficial to your career. It shows employers that you have taken the time to learn about specific skillsets and are willing to go above and beyond to improve your knowledge base. Additionally, online courses allow for a high degree of flexibility and individualized learning, which means that you can dedicate as much time and effort to your education as needed.