Here is a quick guide to effective hashtag use. We’ll take a look at some of the most common mistakes people make with hashtags and offer up examples for you to follow instead.

This way, your social media posts will get more engagement from users who are interested in what you have to say! Before getting into the guide, understand what it hashtag first.

Effective Hashtag Use: A Quick Guide
Effective Hashtag Use: A Quick Guide

What are hashtags?

Hashtags are used to mark keywords or topics in a tweet, and they can be used for categorizing grouping and searching tweets. For example, #socialmedia is a hashtag that could be related to the topic of social media marketing.

Hashtags have become an important part of content creation on social media platforms like Twitter and Instagram because they provide additional context about what you’re trying to say. But how do you use them effectively?

Why Use Hashtags?

Hashtags help increase the discoverability of your posts. Think about it this way- there are millions of people on these platforms trying to get their content seen, but only so many will be found by other users organically. Hashtags allow you to improve visibility and reach out to new users who might not have otherwise seen what you had posted!

Best Practices for Selecting Hashtags

There are a few things you should keep in mind when using hashtags. Here’s what we recommend:

Active: Check the hashtag’s usage and make sure it’s still in use. Overused hashtags can be cliché and boring.

Spelling: Spelling counts! You don’t want to use the wrong hashtag by mistake, so double-check before posting it.

Meaningful: Make sure your hashtags are effective and relevant to what you’re posting about. Don’t just add a random word to your content as a hashtag.

Niche: Find a few hashtags that individuals frequently use in your industry or niche.

Relevant: Use hashtags that are relevant to your content.

Mix Popularity: Combine popular (mid-sized) hashtags, smaller and niche hashtags.

Special Note:

Create separate lists of hashtags that are active, specialized to your business, and relevant to your niche. Make distinct lists for each platform. Keep track of when it’s okay to use each hashtag.


As you can see, hashtags are an essential part of social media marketing. Follow these simple guidelines and watch your engagement go up!

Now that we’ve reviewed the best practices for effective hashtag use, it’s time to start using them in practice.