Facebook vs. Instagram: Which to Invest?

Social Media Marketing has developed into an increasingly popular marketing technique over the last decade. Digital has been able to accomplish what traditional marketing might take weeks or months to accomplish with a click of the mouse.

Facebook vs. Instagram: Which to Invest in 2022?
Facebook vs. Instagram: Which to Invest in 2022?

Regardless of their size or rapid expansion, business enterprises have utilized popular social media sites like Facebook, Instagram, Twitter, YouTube, and others for advertising.

Digital Marketing allows businesses to expand by increasing sales and metrics. In the world of marketing, social media and digital advertising have been true game-changers.

Running advertisements on social media sites has gotten more efficient and easier with improvements in the field. Thanks to the numerous internal and external analytics tools available today, every penny spent online can be tracked and, more significantly, optimized.

Promoting on Facebook and Instagram

There is potential for expansion for almost any industry through social media advertising. While most social media services offer their users the opportunity to advertise, Facebook and Instagram are two platforms that provide maximum potential and benefits for large and small businesses.

Many people think Facebook and Instagram are the most popular platforms, and they have about 2.32 billion and 1 billion users, respectively.

Instagram has a larger audience than Facebook, owing to the platform’s growth and popularity. Aside from that, advertising on either platform takes into account a number of variables, such as the industry and your target demographic. It might be tempting to split and spread your budget across both platforms because of their size, but it isn’t always effective!

Meta (Formerly Called Facebook) is the parent company, so it’s easier to manage both Facebook advertising and Instagram ads through a single platform. However, running the same ad on both platforms will not provide you with the desired outcome!

Choosing the appropriate platform to advertise your company is a complex question with several variables to consider, including your target audience, campaign objectives, and more.

Ads management on Facebook and Instagram

Both platforms offer a similarly seamless ad management experience. Facebook’s Ads Manager may be used to manage and execute advertising activities on both platforms. With the help of the ads manager tool, it is easier to create, run, optimize advertisements, and get results.

Facebook ads may be created using the Facebook Ads Manager, which provides advertisers with a variety of campaign objectives and ad sets as well as numerous optimization choices for each objective.

Instagram ads may be directly on Instagram APP or using the Facebook Ads Manager. The interface on Instagram is easy to use. You can set up an ad or a campaign through the Facebook Ads Manager, so it is quick and simple.

The audience on Instagram is not as broad as that on Facebook, although the audience sets that exist on Facebook may be duplicated on Instagram with a little tweaking.

2022: Instagram and Facebook Offers?

We know today that as a result of Facebook’s engagement and use are both plummeting. The younger generation, in particular, is flocking to social media sites like Instagram, Snapchat, YouTube, and others.

However, Facebook offers the most sophisticated targeting tools of any social media platform, and it is only natural for businesses to target the correct audiences in their advertisements, isn’t it? Apart from this, you must also consider what Facebook and Instagram as platforms have to offer business.


Facebook provides a plethora of options for advertisers to exploit and maximize their marketing potential. If you have a Facebook Business Page, then advertising on Facebook is a cinch. It’s one of the essential things to know about running advertisements, and of course, the ad account.

Facebook is a good way for brands to market their products. What are other ways that brands can use to be successful?

  1. Facebook Messenger
  2. Facebook Live
  3. Facebook Events
  4. Facebook Shops
  5. Facebook Stories
  6. Facebook Ads
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With Facebook Ads, advertisers can market and run advertisements in most of the above areas. Admins receive reports that include reading and results of campaigns, including metrics such as reach, actions, audience behavior, views, and analytics of posts, and more.


Instagram is where the youth spend most of their time, and it is a space directed at the youth to thrive. If you have an account on Instagram, you can grow your own community and even sell things. You can even put your address on your profile, too!

Instagram provides a wide range of possibilities for marketers to capitalize on in terms of features.

  1. Instagram DMs
  2. Instagram Live
  3. IGTV
  4. Instagram Stories
  5. Instagram Shops
  6. REELS!

With the platform allowing you to advertise on Reels, which already has a significant organic reach, Instagram has opened up a slew of promotional possibilities that you must exploit as a company.

Factors to consider before choosing your platform

Today, Facebook’s Ads Manager makes it easy to manage our advertisements on the site. However, deciding which platform will be the most successful for our organizations/clients in terms of results is a task that requires real effort. Both platforms provide advertisers with a number of strategies for optimizing their campaigns as effectively as possible.

Let’s take a look at some of the things to consider while narrowing down your platform:

Audience and demographics

In terms of demographics, this is an important factor to consider. Both platforms have different audiences and serve a variety of niches.

Facebook: Facebook has more older people as well as those who are high earners with higher education levels because it’s been around for much longer than Instagram. It also caters to a whole range from personal profiles to company pages.

Instagram: On the other hand, Instagram is skewed more towards the young and those who are interested in creative content. It has a higher percentage of women as users than Facebook does.

Facebook’s targeting is broader than Instagram’s. As a result, selecting a platform for advertising requires careful planning because each platform has its own distinct audience.

Campaign Objective

The campaign objective is another essential factor to consider. What are you hoping to achieve with your advertising?

Facebook: If you want sales, then Facebook is a better platform because it has the ability to track conversions and provides detailed analytics of how well each ad is performing.

Instagram: Instagram, on the other hand, can help increase brand awareness and engagement, with the ability to track those numbers as well.


Industries like fashion, art, food, clothing and apparel work well on Instagram because that’s where people are. People in the real estate industry do better on Facebook.

If you have a user account on both handles, analyze the social media analytics, compare your findings to your campaign’s objectives, and pick the one that appears to offer better outcomes.

Ad Content

But no matter what you do, content is the most important thing. Different types of content work better in different places.

Instagram: Images work great because Instagram is image-heavy. Videos also perform well, provided that they are short and quick.

Facebook: Facebook’s algorithm values videos more than images or text posts do, which means you can post longer videos on your page without worrying about them getting lost in the feed like what happens with other platforms (cough cough, Twitter).

So what’s the verdict?

We’ve looked at what Facebook and Instagram provide as stand-alone social media platforms, as well as some crucial elements to consider while choosing a platform for running advertising. While sticking with one is usually the best option, testing the waters on both platforms may be beneficial. Whatever you pick is finest for your company, don’t worry about any of the factors mentioned in the blog post.

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Both platforms are great for marketing purposes, but they have their own pros and cons depending on your objectives. The final selection depends on whether you want to boost sales or create awareness of your brand/products among potential customers.

The bottom line is that both Facebook and Instagram offer plenty of benefits for advertisers who use the platforms wisely.

Note: If you want to explore automation on your Facebook Ad, check our Connectio review.

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