The Complete Guide to Amazon’s Affiliate Program: Everything You Need to Know

The Amazon Affiliate Program is one of the most popular affiliate programs in the world.

This guide to Amazon’s Affiliate program will help you understand everything you need to know to kickstart your affiliate journey.

Amazon’s reach is enormous, and its affiliate program offers you a chance to earn money from your blog or website by promoting Amazon products.

The Complete Guide to Amazon's Affiliate Program: Everything You Need to Know
The Complete Guide to Amazon’s Affiliate Program: Everything You Need to Know

In this post, we’ll cover everything that you need to know about how Amazon’s affiliate program works.

The Complete Guide to Amazon’s Affiliate Program

We will discuss what it means to be an Amazon Affiliate, how much you can make as an affiliate and some best practices for using the program on your own site or blog.

What is the Amazon Affiliate Program?

The Amazon Affiliate Program is an affiliate marketing program that gives bloggers, website owners, and other affiliates a way to make money by recommending products on their site.

As an affiliate, you can get paid for clicking through your links or banners (called referral clicks) and then purchase the recommended product(s). You will also be rewarded for any product(s) that the customer buys within 24 hours of clicking one of your referral links to Amazon.

The commissions on these products will vary but are typically between four and ten percent, depending on the item price level.

Amazon Affiliate Program Rules and Requirements

As an Amazon Affiliate, you must follow these basic rules and requirements to keep your account active:

  • You must provide an accurate and clear description of the items you’re referring to, along with links that don’t redirect customers through any third-party sites before reaching Amazon.
  • You cannot engage in keyword spamming or use other underhanded tactics to boost your Amazon affiliate commissions. For example, you can’t create a blog post that is just text with the sole purpose of getting Amazon Affiliate commissions for links embedded in it.
  • You cannot claim prizes or giveaways you did not win on your Amazon Affiliate dashboard.
  • You must disclose that you are eligible for profit from recommendations on your site or in communication.
  • You cannot make false or deceptive claims in your recommendations.
  • For affiliate links, do not use them in offline promotions, eBooks, or email.
  • Do not use a link shortener when linking to an Amazon affiliate product.

Amazon affiliate program: Pros and cons

While becoming an Amazon associate may seem like a simple way to earn money, there are many things you should consider before deciding on this particular income opportunity.

Let’s look at some of the pros and cons of Amazon Associates.


  • It’s easy to join the Amazon affiliate program – you can register and start sharing links to products via your blog, articles, or social media in just a few minutes.
  • Amazon is the world’s largest online retailer, and customers are more likely to purchase from the site because of its reputation. As an affiliate for this company, you don’t need to convince them.
  • Amazon’s affiliate program offers countless products to promote. The extensive selection of over 3 billion items, combined with services like Prime Video, ensures that there are many products to advertise via your affiliate links.
  • Participants in the Amazon affiliate program earn commissions on sales made by referral within 24 hours. As a result, you could make serious money from all the products listed on an associate’s web page regardless of whether or not they were recommendations. Converting customers is also a lucrative business for affiliates because of Amazon’s savvy conversion tactics
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  • Low commission rates are common in many product categories on the Amazon site. For instance, luxury beauty products offer a 10% commission rate, but it’s only 1% for video game consoles.
  • The Amazon Associates Program Operating Agreement is updated often, so members may find themselves out of the program’s compliance if they don’t always stay up-to-date.
  • To be successful with Amazon affiliates, you need a blog or some other site that has product reviews or other content that would work well as affiliate links.

Strategies to Maximise Your Amazon Affiliate Income

1) Pick a niche

My personal opinion is that niche sites are the most lucrative form of an affiliate site, as they can focus on a particular industry or category and attract visitors who might not visit other websites in different niches.

A low-competition niche is a great place to start, but it’s worth considering a topic in which you are knowledgeable or passionate. For example, if you are an avid reader, you might want to consider a book review site. You can also find niche ideas by looking at Amazon’s best sellers list and checking where there is low competition for the product that interests you.

However, before you start a niche website on your favorite topic, do some keyword research to see which keywords are most competitive and which ones you’re able to rank for.

2) Create original content consistently.

Bloggers, YouTube reviewers, and online influencers make six figures on Amazon’s Affiliate Program. While writing reviews is one option for promotion, there are other ways to create compelling content that can attract more visitors.

Roundups can be an effective blog format to showcase the best of a certain category or product type. For example, you could put together a post that lists the “The 5 Best Handheld Mixers” and includes a review of each option with pros and cons.

One option is to create product tutorials or articles that provide solutions for using a specific product.

It’s also important to keep your site content up-to-date regularly and create original and useful content for buyers. Reading reviews of items will help you write fresh content, which isn’t a simple rehash of the product’s description on Amazon.

Affiliate Booster theme

We use the Affiliate booster theme and it has been specifically developed for Affiliate marketers and publishers. There are more than 50 blocks supporting Affiliate product promotion. If you are not using this theme for your website, then you are missing a lot.

Thirsty Affiliate

This is another plugin, we use to manage thousand of affiliate links, we cannot use it for Amazon, but for other affiliates, this will be very useful. it is SEO-friendly and provides insight on what affiliate gets more link clicks.


If you already have a website with the appropriate content to incorporate affiliate links, it can be a simple way to generate additional income long-term.

If you’re starting a brand-new website from scratch to make it profitable via Amazon affiliate links, the process of building a site and generating content with reviews and product-related can be time-consuming.

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