LinkedIn is a great way to connect with other professionals, but it can be difficult to stand out from the crowd. One of the best ways to do this is by creating an engaging company page on LinkedIn.
In this blog post, we will look at some easy steps that you can use to create an awesome company page and start building your network!
The first thing that you want to do is make sure that your page has a good, descriptive title.
This seems simple enough, but it can be easy to forget the importance of a solid headline when creating a company page!
This will help people find your company on LinkedIn and tell them what they are going to get if they click through.
Next, it’s time to build your “About” section on LinkedIn. This is where people can read more about your company and what it does.
You want to make sure that you include some key information in this section, like who you are (name of the company or perhaps a person), how many employees you have, where people can go for more information, and why they should hire/contact your business instead of someone else’s!
You can also include some fun facts about your business, which will help people to get a better idea of what you are all about!
Another important part is including pictures. You don’t have to upload every picture that you’ve ever taken—a few good ones will do the trick!
As far as uploading images go, it’s a good idea to upload a company logo that can be used in your email signature, social media posts, and other marketing materials.
You also want to make sure you add an image of the building where people work, and maybe another one with some employees! If you have any relevant graphics or images from news articles about the company highlighting its success, you can add those as well.
Lastly, it is important to make sure that your company website has a “Linked in” button on the homepage. You need this so people can visit your LinkedIn profile from one place without having to search for it!
All these small things will help engage more visitors to your company page.
Now let’s take a look at the tips to consider while creating a marketing strategy for your company on LinkedIn.
Consider Your Business Page Like Another Personal Profile
You should treat your company page as a personal profile. It is important to make sure that you have all the information and put it in the best way possible for other people to see.
Create content for your company’s page just like you would for your personal profile.
Bring out the human side of your brand to make loyal customers or superfans.
Leverage Curation & Content Repurpose
Not everyone comes with an idea to create content consistently, so the best way to get around this is by repurposing your existing content.
For example, if you have a blog post that has achieved a decent amount of views and engagement, it would be good to share the link on LinkedIn as often as possible! This will help attract more people who might not have seen your previous work!
Collect and curate material from influencers, industry experts, and other companies if you’re running out of ideas on what to discuss.
The Marketing Millennials is a great example of content curation that has generated a lot of interaction.
Encourage Founders To Engage In Content
This is a great strategy that will help you to engage more people on your company page!
If the founders or leaders of your company are active and engaging on LinkedIn, it will make others want to follow them. This helps generate brand awareness and loyalty amongst customers (and potential customers!) who might be interested in what they have to offer!
Create a Standard Operating Procedure (SOP) For Your Employees To Follow When Posting Updates
A lot of companies don’t realize how important it is to create an SOP for their employees. This will help make sure everyone has the same information, and they are all presenting your company in the best possible way!
It should go without saying that none of the postings should be spammy or link to low-quality websites.
This is a great way for your company page to bring in more visitors and engage with other people on LinkedIn!
Share Behinds The Scene Content
People love getting a peek into the inner workings of companies.
You can share behind-the-scenes photos and videos on your company page to engage more people!
A company page is a great way to show the people who work at your company. You can introduce them, talk about their work, and share what they know.
People like these posts. They know it is a person and will read better.
This will let potential customers know that you are not just another business out there, but they actually care about their employees and what they do!
Your LinkedIn Company Page Is Not A One-Time Thing
It is important to update and improve your company page continuously. The more content you create, the better it will be for attracting new customers.
If people are visiting your page frequently, they might get a notification that there’s been activity on the account! People love getting notifications because it makes them feel like they are part of the company!
The whole point of having this page is to bring people in, so it’s important that you’re doing everything possible to make your LinkedIn Company Page engaging and helpful for others.
Once you’ve mastered these tips, your target audience will be sure to follow along with what you have going on!
Have A Brand Voice & Personality
This is one of the most important things to keep in mind. People don’t want to follow a company page that has no personality or identity!
You should have an idea of what kind of brand voice you’re going for, whether it’s professional, funny, quirky, etc.
What type of content are you sharing? This will give you a better idea of what kind of voice to have on your LinkedIn company page!
This will help you engage more people because they’ll know what type of tone to expect when they visit. Plus, it’s just good practice in general to ensure that the brand is consistent across all platforms!
Cross-Promote Via Email & Other Mediums
It’s important to cross-promote your LinkedIn company page when someone is signed up for email updates.
You can add a link to your LinkedIn company page in the emails that you send out.
This is an easy way for people to find and follow your company when they’re already following other platforms! You might even make some new connections or followers along the way! They aren’t going to be bothered by this because it’s relevant.
You should also promote your LinkedIn company page on other social media platforms. Post a link to connect with you over there!
People can follow you anywhere, so it’s important that this is integrated into all of the places where people might find out about your business!
If someone already follows you on Facebook or Twitter and they see a link to your company page, they might get curious and click it!
Share Video Content
People love watching videos. Share a video with your followers and let them know why they should follow you!
You can upload short clips onto your company page to engage more people in the LinkedIn community.
This is also a great way to show what’s going on at your office or even introduce new employees. People will want to keep up with you once they see all of the great things that are happening at your company!
Make Sure Your Company Page is Up-To-Date
The most important thing about LinkedIn company pages is to make sure it stays up-to-date.
You should be posting on a regular basis, whether it’s daily or weekly. You can even create a schedule if you want to make sure that there is always something new!
Once the page has been created and filled up with content, it’s easy to manage. You can just post whenever you have something interesting or relevant going on in your business!
If no one knows about what you’re doing, then people won’t come back. Make sure that you’re always making an effort to engage and inform your followers!
Conclusion:
Engaging with your customers is the most important part of having a successful LinkedIn company page. It’s not always easy to do, but once you master it, there are plenty of benefits!
The more content you create on this platform, the better chance that people will want to follow along with what you have going on in business! Once they know about you, they can come back to check out what’s new!
If you have any other tips for building a really good LinkedIn page, tell us in the comments below.
Share it with your friends and family who could benefit from this.
