Landing pages are the most important part of your marketing strategy. You need to be creating landing pages for every step in the buyer’s journey because different people will want different things at each stage of their decision-making.
This article will show you how to create high-converting landing pages that get you more customers and sell more products!
Creating a landing page for your business can be tricky, but it’s definitely worth the effort. You need to make sure that you create a page that is relevant to the stage of the buyer’s journey that your customer is in. If you don’t, you’ll lose their attention, and they’ll move on to one of your competitors.
There are three main stages of the buyer’s journey: awareness, consideration, and decision. You need to create a landing page for each stage to make sure that you’re reaching all of your potential customers.
Awareness Stage Landing Page
The awareness stage is when your customer first becomes aware of your product or service. They might not even know that they need it yet, but you can capture their attention with a well-crafted landing page.
Your goal in the awareness stage is to introduce your product or service to your customer and get them interested in learning more. You should focus on explaining what your product does and why it’s valuable.
You should also make sure that your landing page is visually appealing and easy to navigate if you can get your customer to sign up for your email list, even better!
Tips To Consider in Awareness Stage Landing Page:
- Introduce your product or service
- Explain what it does and why it’s valuable
- Make sure your landing page is visually appealing
- Make it easy to navigate
- Get customers to sign up for your email list if possible!
Consideration Stage Landing Page
The consideration stage is when your customer starts to think about buying your product or service. They might not be ready to make a decision yet, but you can persuade them to consider you first.
Your goal in the consideration stage is to make your customer aware of all the benefits that they’ll get if they buy from you. You should also show them how easy it will be for them to purchase your product or service and what their life would look like with it.
Tips To Consider in Consideration Stage Landing Page:
- Show the benefits that they’ll get if they buy from you
- Make your product look easy to use and understand
- Highlight how it will improve their life!
Decision Stage Landing Page
The decision stage is when your customer has finally made their decision to buy from you. They’re ready to take the next step and purchase your product or service, so all that’s left for you to do is provide them with a simple way of doing it!
Your goal in the decision stage is to make it as easy as possible for your customers to complete their purchases. You should make it clear what they need to do and answer any questions that they might have about buying your product or service.
Tips To Consider in Decision Stage Landing Page:
- Make it easy for customers to complete their purchase
- Answer any questions that they might have
- Make it clear what they need to do in order to buy from you!
Now that you know how to create landing pages for every step of the buyer’s journey, it’s time to start putting this knowledge into practice. Keep these tips in mind when you’re creating your next landing page, and you’ll be sure to see better results!