In this blog post, I’m going to share with you some email marketing ideas that will help you generate more revenue for your business. The strategies in this blog post are ones that I’ve personally tested and proven to work time and time again. If you’re looking for ways to increase the amount of money coming in from your email campaigns, then keep reading!
Get Personal – But Have Your Boundaries
I know what you’re thinking. You’ve heard that personalization is important, but at the same time, it can be overwhelming to have separate emails for every person on your list. That’s where split testing comes in handy! Split testing is the process of sending two different versions of your email to a test group. One version will be personalized, and one will not have any personalization at all – just an obvious name placeholder like “Hey you!”
It’s important that when split testing, don’t tell anyone which emails are being sent to which person or give them any indication that one email is different from the other. This will help you get an accurate reading of how personalization impacts your open and click-through rates.
Keep Your Subject Lines Short
One of the biggest mistakes people make with their email marketing is writing too much in the subject line. People are busy, and they don’t have time to read a novel when it comes to their emails.
Your subject line should be catchy, concise, and informative. It should give your reader an idea of what the email is about without giving away too much information.
Include a CTA
Your email should always include a clear and concise call to action. What do you want your reader to do? Buy something? Click on a link? Sign up for your mailing list?
Make sure that your CTA is easy to see and understand, and be sure to test different CTAs to find the best-performing one.
Be Consistent with Your Branding
It’s important that you stay true to your brand when it comes to writing email copy. If someone opens an email from you, they should be able to tell who wrote it within a few seconds due to the consistent use of color schemes, fonts, logos, etc.
Pick the Right Time for Email Sending Times
When it comes to email marketing, timing is everything. The best time of day for you to send emails will be different from the next business overdue to your audience and what they are used to.
This means that in order to find out when the best times for sending emails are, you need a little bit of research. Pick five days during the week and send an email at different times to see when you get the best open rates.
Give Away Freebies
People are constantly looking for something that they can get for free. Do you know what you should give away? Freebies!
Your readers will love getting a downloadable gift from you, and it’s the perfect way to start building trust with them so that if they don’t buy anything right away, there is still a chance of selling to them in the future.
Include Social Media Buttons
Make it easy for your readers to follow you on social media by including buttons in your email. This makes it easy for them to Like or Follow you with just a few clicks, and it helps to build those all-important relationships with your customers.
Send Mobile-Friendly Emails
Did you know that more than half of email opens are done on mobile devices? This means that one of the most important things to remember when it comes to your emails is making sure they look good on all screens.
Don’t cram everything together, be concise with your copy, and make text big enough, so it’s easy to read on a mobile device.
Segment Your Subscribers
When you have a large list of subscribers, sending out one email that goes out to everyone can be overwhelming. This is why segmenting your subscribers is so important.
Segmenting lets you create different groups within your email lists based on their interests or demographics, so when they receive an email, the content will specifically relate to them in some way.
Re-engage with Inactive Customers
A great way to increase your sales is by re-engaging with inactive customers. If someone hasn’t shopped at your store in a while, it’s time for you to send them an email and remind them what they’re missing out on!
You can do this by sending them coupons or discounts that are only available for one week or by highlighting a new product or sale that they might be interested in.
Conclusion:
Remember, to be successful with email marketing, and your emails should always contain a CTA. Be consistent with your branding and make sure that you are sending mobile-friendly emails. Give away freebies if you can, because everybody loves something for nothing!
