Do you want to build your email list or get the word about next week’s product launch? Solo ads work, but they are a risky investment. Keep reading to find out if they are right for you.
What’s a solo ad?
Solo ads are solo email messages sent to a list of subscribers who may be interested in your product. They work well for building an email list or getting the word out about next week’s product launch.
What’s so risky about solo ads?
The cost is high, and there is no way to know how many leads solo ads will produce.
Here are solo ad pros and cons:
PROS: – solo ads work well for building an email list or getting the word out about next week’s product launch – solo ads can be a good way to stand out from other brands in your industry
CONS: – they cost more than standard advertising campaigns because you’re paying for solo ads per thousand impressions – solo ads don’t guarantee a return on investment
What are the benefits of solo ads?
The biggest benefit is that solo emails can be sent to lists of people who have already shown interest in your offering. This reduces wasted leads because most email subscribers will unsubscribe if they haven’t shown interest in your product or service.
What are the solo ad cons?
Solo ads cost more than standard advertising campaigns because you’re paying for solo ads per thousand impressions, and they don’t guarantee a return on investment. The other major downside is that solo emails can be sent to lists with people who have already shown interest in what you’re offering, which means solo ads don’t help to grow your email list.
How much do solo-ads cost? Wondering how much solo ads cost?
Solo emails can range from $20-$200 per thousand impressions.
Who solo ads would work best for?
Marketing for small businesses. With budgets, it’s easier to pursue solo advertising to see what works and what doesn’t.
It may be worth using solo ads if you are in a niche where pay-per-click prices on Google or Bing are extraordinarily high. Solo ads can cost less than others charge per click, making the advertising avenue a potential value.
If your niche is oversaturated with content, use solo ads.
If you are in an industry with high competition in search engine traffic.
If you need traffic quickly and are about to launch a product, use solo ads.
Where to find solo ad lists?
There are solo email lists that you can subscribe to. They have a range of solo ads in your industry or niche, and some allow you to sign up for emails from solo advertisers in particular industries.
You can try UDIMI, one of the best solo ads marketplace.
Let me rephrase that solo ads don’t work for everyone. You can give it a try and then think about investing further.
Conclusion
Some business people find solo ads work well for them. Solo ads are a good way to make a list of people or to get exposure for a product launch. But there are some stories about bad things happening with solo ads. People do not do homework, and then they get bad results.
If you don’t pick the right list for your business, and it doesn’t match what you do, don’t complain if you lose money.
Please start with 3-5 lists before you do anything else. You’ll have to try it out on a few different lists, like the email list or the landing page, to know when it works well.
