When it comes to search engine optimization, there are two major components that you need to focus on: backlinking and internal linking.

Backlinks are links from other websites that point back to your website.

Link Building Strategies: What is it and Why You Need It
Link Building Strategies: What is it and Why You Need It

Internal linking is when you have links within your own website that point back to the same page or different pages of content on your site.

This article will explain why both of these elements are important for SEO success and how they can help improve rankings in search engines results pages (SERPs) for your site.

What are Backlinks?

Backlinks are often referred to as external links because they come from outside websites.

When a website has a link to your site, the search engines will use that information and find out where it is pointing back towards in order to determine which pages on your website have quality content for their users.

There’s no exact science when it comes to backlinks.

However, the more high-quality sites that are pointing towards your website, the greater chance you have of ranking higher in search engines for keywords related to your site’s topic or content.

Why Do You Need Backlinks?

The number one reason why anyone would want backlinking is that it helps improve rankings within search engines.

The second reason is that it helps create a solid foundation for your website and brand to build upon in terms of both rankings and gaining more site traffic.

Other reasons you might want backlinks to include:

  • Getting referrals from other websites.
  • Increasing social sharing activity on the post or page with a backlink(s).
  • Have resources linked to your site.
  • Increasing brand awareness.

What is Internal Linking?

Internal linking is when you link to another page or post on your website.

This helps search engine spiders crawl and index all of the pages within your site, allowing them to see what types of content you have available for users. It also gives visitors a clear picture of where they can find related topics or similar content that interests them.

Internal linking also helps visitors find related content and other product offerings that you may have on your site.

It can help improve conversions, especially if the articles or products are relevant to those mentioned in external backlinks pointing towards your website. It can increase email subscriptions as well as social sharing activity for users who like similar content across multiple web pages or posts.

Why You Need Internal Linking?

Most importantly, internal linking is a great way to help increase your rankings within Google and other search engines because the more content you have indexed from your website, the better chance they’ll have of showing up in SERPs for relevant searches. It will also give visitors an idea about where to find similar content and help them decide which pages or posts they would like to read.

Internal linking can also be a great way to retain users who visit your site by offering related articles, blog posts, products, and services for sale that might interest them.

When you keep readers on the page longer with relevant content suggestions based on what they just read or searched for, it increases the chance that you will convert them into a lead and eventually a paying customer.

To learn more about how link-building strategies can help increase your rankings in search engines as well as improve conversions on your site, contact us today!

How to build links?

There are many different ways to build links, but the most successful strategies include:

Guest blogging – outreach to relevant websites in your industry with link requests

– Blog commenting – finding relevant sites to comment on with a link back to your site

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– Social media sharing – creating content that can be shared across social media channels for greater exposure

– Infographic creation and distribution – find infographic directories where you can submit designs in exchange for links or embed codes.

There are many different strategies when it comes to link building.

How to find high-quality content that’s relevant to your website?

There are a few different ways to find high-quality content that’s relevant to your website.

One way is through Google search operators such as: “keyword” intitle:”write for us” site:*.com

This will show you sites where the blog posts have been submitted and written by other people, allowing you an opportunity to contact them and request a link back.

Another way is through blog directories such as AllTop, BlogEngage, or even Google’s own directory at blogger.com (which might be the best place for you to start).

By finding relevant blogs in your industry that allow guest posts and including links within those articles back to your website, you will start to see some increased traffic and more links coming in from related sites.

How do they affect search engine rankings?

Google has come a long way in its search engine ranking factors.

They are no longer just looking at backlinks as the main SEO factor, but also user experience and engagement metrics such as page loading time, the bounce rate of visitors coming from those links to your site, and overall activity within your industry (which is why social media sharing, guest blogging, and infographics can be a great way to start building links).

While backlinks are still important in terms of SEO rankings within Google, they’re not the only thing they consider anymore.

Using link-building strategies such as blog commenting will allow your content to get indexed faster because more people have been exposed to them, which can help to improve your rankings within Google, Yahoo!, and Bing.


You can see that backlinks are still very important when it comes to SEO rankings, but the strategies you choose for building links should be ones that will help your website in other ways, such as keeping readers on the page longer and increasing conversions.

Good luck with your link-building strategies, and thanks for reading!