The question of how to increase Facebook page followers has been a tough one for many businesses. And the answer is not as simple as it may seem.
But, there are ways that you can take that will improve your chances of getting more organic followers on Facebook. In this post, we will discuss different organic ways to do just that!
Posting Useful Content That People Will Share.
This way you are getting your page out in front of more Facebook users, who then may follow it if they like what they see/read. By posting this type of valuable information on a regular basis, you should be able to increase your Facebook page followers.
Posting Photos and Videos
Posting photos and videos of either yourself or your company/product is a great way to interest people and get them interested in what you have going on. However, make sure that the content you post is high quality so as not to turn potential fans off by posting unprofessional images.
Manage Your Page Properly
Make sure that you are managing your page correctly. This means checking the box next to “see first” for updates from this page, as well as being responsive when people post on your wall or comment on any of your photos/videos. If someone leaves a question in the comments section about something related to what you do, be certain to answer it in a timely manner.
Run Contest & Giveaways
Running contests and giveaways is another great way of getting people interested in your page, which will hopefully convert some of them to followers! Just be sure that there are no loopholes for entry (i.e., you must like this other page on Facebook and share the contest post) so as not to upset fans.
Collaborate with Other Pages
Interacting with other pages in your niche is a great way to get noticed and gain more Facebook page followers! Like, comment on, or share their posts occasionally so that they will be able to return the favor when you post something of value. This could result in them checking out what you have going on and becoming one of your followers!
Leverage Hashtags
Using hashtags is another great way to get noticed. You should be using relevant hashtags when you post updates, especially if it relates to your company/product and what you do (i.e., #organicfertilizer). Then people who are using that hashtag can see your page in the list of posts under that hashtag and may choose to follow your page.
Tag Location
When you post something that relates to your company/product and what you do, be sure to tag the location where you are located (i.e., #HoustonTexas) so people can find out more about who is doing business in their area!
Share Customer Videos
Posting videos on Facebook of your customer talking about how great your product/service is can help to get people interested in what you are doing. This also helps potential customers see that there are others who believe in your company/product, which could lead them to check out your page and become one of your followers!
Do Test Mulitple Post and Different Times
Try to post on your Facebook page several times per day. Of course, the frequency in which you update it will depend upon how active and what type of content you are posting (i.e., photos/videos). But if you want more people to check out your page and see that updates, then they need to become fairly regular.
Include Links
When you post updates and helpful information that is related to your company/product, be sure to include a link back to the page where people can find out more about what you do. This will help them learn more which could result in their becoming one of your followers!
Include Follow In Website
On your company website where you want people to view and read about what it is that you do, ask them to follow your Facebook page. This will allow those who are interested in checking out more content from you (i.e., photos/videos) to also become one of your followers!
Invite Your Email List
Send an email to your list of customers and ask them if they would like you to post updates on Facebook for their convenience. This will allow those who are interested in checking out more content from you (i.e., photos/videos) to become one of your followers!
Post Updates After Hitting Publish
When you hit publish, check to see who has already liked your page. If there are fans you’ve been targeting for a while that hasn’t yet become one of your followers, then reach out and let them know about the new update! Just be sure not to annoy them by doing this too often because you could end up with fewer likes on future posts if it seems like spam.
Build Community/Group
As people become one of your Facebook page followers, be sure to build a community/group around them. This can help you improve engagement because they will have access to more content from the beginning and it is likely that they will want to come back for more.
Share Your Content On Other Social Media Sites
When people become one of your Facebook page followers, be sure to share that content on other social media sites like Twitter and Instagram. This will help you grow a larger following which could lead more potential customers to check out what you have going on! It may also encourage some of them to follow your other social media sites as well.
Be Consistent
You want to be consistent in all that you do when it comes to your Facebook page. This includes how often you post updates, the type of content you are posting, and everything else involved with what is going on! If people get used to checking out your company/product via social media every day or so but then one day you stop for a while, they won’t know what to think.
Post Engaging Content
When it comes to the content that is being posted on your page, be sure that it will interest others and engage them in some way or another. This could include photos/videos of people having fun at an event where your company was involved, for example. Or it could be something to do with the products/services that you offer!
Post Updates That Are Timely and Relevant
When posting updates, make sure they are timely and relevant (i.e., current events or holidays that may affect your business). This will help keep people interested in what you have going on because it will be relevant to their everyday lives.
Conclusion
There are many ways that you can increase your Facebook page followers in an organic way. If you have any other organic methods to increase page likes, please let us know in the comments.
Share with your friends who may also want more Facebook page followers.
