Podcasting is a great way to connect with customers and prospects. It can also be used as an effective marketing tool for many businesses, especially those in the podcast niche.
In this blog post, we will discuss the easy & not so easy parts of each stage in podcasting.
Starting a podcast
When you are starting your podcast, the first thing to consider is podcasting software. You can use a podcast hosting service like Libsyn or Buzzsprout, or you could start from scratch by finding your own website domain and Webhosting, and then podcasting software.
Easy: There are tons of tools, mics, distribution platforms to start your podcast.
Not so easy: Identifying your niche, Deciding what you want to talk about is the hardest part of podcasting, so give yourself some time and ask others their opinions if it’s tough.
Guests
The success of your podcast lies in the quality of the guest speaker and the content you create.
Easy: There are many podcasting experts available to be guests in your episode.
Not so easy: One of the most difficult aspects of podcasting is getting guests onto your show. You want to be clear about what topic you are inviting someone on to discuss and offer an interesting enough reason for them to say yes.
Content quality
Without good or interesting content, people won’t listen to your podcast.
Easy: Finding the right guest for the right topic
Not so easy: Preparing an outline for your episode, asking the right question, and make sure the content is understandable for the listener.
Promotion
Promoting your podcast is essential.
Easy: You can use social media, email marketing, or podcast directories to promote your podcast, repurpose the content for your social media schedule.
Not so easy: Getting people to subscribe and listen- there are many avenues you can go through, but it will take time for the listenership to build up.
Consistency
Consistency is the key to having more subscribers to your podcast channel.
Easy: podcasting weekly or fortnightly for a few months to build up listeners and subscribers.
Not so easy: Trying to find content every week that’s engaging and unique- it can be too repetitive if you podcast on the same topic each time.
Relationship with guests
The podcasting relationship with guests is more than just a one-way street.
Easy: You should make your guest feel comfortable, and that their needs are being met, you don’t want them to be anxious or too tired to talk in an interview.
Not so easy: It’s not always easy to get the right balance of what you want to podcast about and what your guest is comfortable with.
