Social Media can be a great way to reach out and connect with new customers, but it’s important to avoid these social media mistakes in your business.
Top 10 Social Media Mistakes Your Business Should Never Make
Never engaging!
By consistently not engaging with your audience, you’re missing out on all of their feedback and interactions. Remove the worry-you can do it!
According to a recent study, 18% of people who have an account with any social media platform log in at least once per day, 43% log in multiple times a week, and only 3% log in only a few times a year.
While this is great information to know, the most important thing to remember is that consistent engagement and activity on social media platforms will result in continued growth for your business. So be active on social media!
Not planning ahead.
A smart business owner knows how to plan ahead and think of all the possible outcomes. So whether you share relevant content or not, just make sure you stick with it if it’s working for you so your followers will continue to take notice.
Not integrating social media into an existing campaign or strategy.
Social Media should always be part of an overall marketing strategy for your business.
Ensure that you have a consistent tone of voice across all your social media channels, and never assume anyone is going to see your updates or retweet them, so plan accordingly.
Not editing photos
You should always be editing photos yourself or hiring a professional photographer to make sure your social media content is always the best it can be.
Ignoring DMs and emails.
Posting on social media is great, but if you still have unanswered emails and direct messages from yesterday that are piling up, then you can think about using another platform to manage your social media marketing campaigns.
Posting randomly.
Posting on social media shouldn’t be random. Keep in mind who you’re trying to reach and what they will enjoy seeing from your business. Think about the words you use as well-you need to make headlines that people want to read!
Read this article, if you want to learn different ways to promote on social media
No CTAs!
Always use a call to action on social media-this means that you need to explicitly ask your followers what they want from you and how they would like to be communicated with in the future!
Complicated content.
On social media, content is king. Therefore, you should always ensure that your content is simple to read and easy to understand. You can do this by reducing the amount of text in an image or using a video instead if it’s applicable.
Not monitoring activity regularly.
The best way to monitor activity is using social media management tools. Although these can be time-consuming and often a headache, they ensure that you don’t miss out on anything important.
Not Using Brand Hashtag
Hashtags are important. They’re one of the best ways to draw attention to your content across social media platforms. So if you’re not using a brand hashtag, then you can think about creating one for your business or at least use some kind of variation on the words that make up your name as a hashtag.
Conclusion:
In the above blog post, you learned about 10 social media mistakes your business should never make. What are some other ways people use social media? Feel free to share with others below in the comments section-we love hearing from our readers!
