It is important to know how to leverage social media and online marketing for your business in today’s digital age.
The way you present yourself and your company on the internet is a reflection of who you are as an individual or organization. You want people to see the best version of you, correct?
These 11 powerful strategies will help you strengthen your business online presence.
The following strategies will help improve your online presence and increase conversions and revenue streams. Give these tips a try!
11 Strategies to Strengthen Your Business Online Presence
Strategy #1: Make sure your website is up-to-date and user-friendly.
Make sure your website design is modern and that all of your contact information, menus, etc., are easy to find and use. Also, be sure to test the site on different devices (PCs, tablets, smartphones) to ensure it looks good and is user-friendly.
Strategy #2: Use hashtags on social media to get found by potential customers and keep your business in the public eye.
Hashtags are a great way for businesses to increase their presence on various social media sites like Instagram, Twitter, or Pinterest (just to name a few). Hashtags such as “#smallbusiness”, “#marketingtips” and “freegiveaways” will allow your business to be found by people who are interested in that topic or event.
Strategy #3: Keep content fresh with a blog post schedule.
Keeping up with an online presence is difficult enough without having to update it several times per week! Try setting a schedule for blog posts and other content to make things more manageable. For example, you could post a new blog every Monday and Thursday, update your Facebook page twice per day, etc.
Strategy #4: Leverage user-generated content (UGC).
UGC is any type of content that has been created by someone other than the business itself. This includes reviews, testimonials, photos, videos, and comments. UGC is a great way to get visitors engaged with your website because they can comment on posts or leave their own feedback about how the product/service has helped them.
Strategy #5: Enable social sharing buttons for improved user engagement.
Social media sites are all about being social, so you want to make it easy for your customers and visitors to share content! Make sure the sharing buttons are visible on all of your web pages so that people can easily post a link with their comments when they visit or leave feedback.
Strategy #6: Optimize key pages by adding meta tags and keywords.
Meta tags are HTML codes that can be added to key pages on your website. These tags contain keywords and descriptions of the page, which help search engines better understand what each webpage is about. When you use meta tags in your web pages, it will make them more visible when people do a Google or Bing search for particular terms (which could mean increased traffic to your site!).
Strategy #7: Use call-to-action buttons for improved conversions.
A great way to increase conversions on your website is by adding a clear and concise “call to action” (or CTA) button in an easy place for visitors to find. CTAs allow users to quickly and easily take the next step in whatever process you want them to complete, such as signing up for a newsletter, downloading a white paper, or buying a product.
Strategy #8: Add social follow buttons to encourage website visitors to connect with your company on social media.
Adding social media follow buttons to your website is an easy way to get more followers and connections on various social media sites. Seeing the “follow us on Facebook” or “connect with us on LinkedIn” will encourage website visitors to follow your company, which helps strengthen your online presence and gets you in front of more potential customers!
Strategy #9: Drive more traffic by using paid ad campaigns.
Paid ads can be a great way to increase traffic to your website. By targeting potential customers through various online channels, you can reach more people who may be interested in what your business has to offer. Just make sure that the ads are well-designed and targeted toward your ideal customer!
Strategy #10: Make use of social media sites to reach more people.
Social media is a great way to connect with customers and potential customers, and there are many different sites that you can use depending on your business’s target market. For example, if you’re targeting young adults, Instagram or Snapchat may be good options, while LinkedIn would be a better choice for businesses targeting professionals.
Strategy #11: Create high-quality content that is relevant to your target market.
Quality content is key when it comes to strengthening your online presence. This includes blog posts, articles, images, videos, and other types of content. Make sure the content you create is relevant to your target market and provides something of value for your visitors!
There are many ways to strengthen your online presence, and these strategies will help you get started.
Many great things can be done to increase traffic or reach potential customers on the web! These eleven steps should definitely be followed for the best results.