If you’re in the beauty industry, then you’re probably not surprised by the fact that there are a ton of people online looking for deals.
As a result, it’s becoming more and more difficult to find customers willing to pay full price for your products.
This is where affiliate marketing comes in!
It’s becoming more and more popular, with people like Michelle Phan (one of the best affiliate marketers) making a killing.
So how do you get started in this lucrative industry? Read on to find out!
Tip # One: Sign Up for an Affiliate Program Already In Existence. If you’re just starting with affiliate marketing, the first thing you want to do is look for an online beauty affiliate program that already exists.
There are many out there – from well-known brands like Sephora and Ulta to smaller, niche stores like Beauty Joint. The best part about these programs is they give you all the tools you need to succeed.
It’s as simple as filling out a few forms and getting approved, after which you’re good to go!
Tip # Two: Consider Starting Your Own – If there are no affiliate programs in existence that suit your needs, or if they don’t have the type of product line you want (for example, cruelty-free products), then it might be time to establish your affiliate program for beauty.
The best way to do this is by partnering with other community members who sell items that you don’t or by creating a website where people can go and find anything they’re looking for – from hair dye to makeup brushes!
Tip # Three: Join a Blogging Community – This is another great way to start affiliate marketing, as blogging communities have tons of other members looking for deals.
Best of all, because these blogs already exist and there’s a community built around them (which means lots more potential customers), it’ll be much easier for you to find good products to sell.
Tip # Four: Promote Your Products via Social Media – This is the easiest way to start affiliate marketing, but it’s also one of the most effective!
All you need to do here is create a social media account and get your content as seen on platforms like Facebook and Instagram (more than 500 million monthly users combined!).
This is a great way to gain exposure and find potential customers – just keep in mind that you’ll need to be consistent with your posts if you want them to work!
Tip # Five: Join an Affiliate Marketing Forum – This is one of the best ways for beginners to get started, giving tons of insight into the ins and outs of affiliate marketing.
You’ll get access to a ton of resources that will help you find what products are already popular, as well as how to go about making your website for beauty products. It’s also an excellent way to meet other people in the industry!
Here are some reasons why now is a good time to be an affiliate for beauty products.
The target markets are expanding.
Many people believe that beauty and skincare products are only for women. But men can also use them.
The men’s skincare product market will be worth 1 billion dollars by 2022.
Gender-neutral products are very popular. Men want to buy them, too. Men don’t just want to buy things for men anymore. They want to buy things for women, too! The percentage of men looking for gender-specific skincare products decreased from 16% in 2016 to 10% in 2019.
This means you have more people to target. You can also target more people if you are a brand or a beauty affiliate. But before that, you should do some market research so that you know who is your best target.
Beauty products are profitable for affiliates.
Luxury beauty products have the best commission rate for Amazon Affiliates. You can earn 10% per sale, while the next highest commission is 5% for digital music and video, and physical music.
Beauty affiliate programs offer the best opportunity for affiliate marketers with comparatively low commission rates.
Social media influences beauty purchases
Social media has changed what it means to be a beauty affiliate, especially regarding marketing and finding new customers.
In a new study commissioned by Facebook, 40% of makeup and 37% of skincare buyers said they discovered the products on Facebook, and 44% made a purchase based on social media posts.
By becoming a beauty affiliate, you can use your social media posts to inspire more beauty purchases. To have an even greater impact, try implementing some of these best practices into how you present your content and make a name for yourself in the industry.
For skincare brands looking to reach new markets, partnering with popular influencers might be a smart idea.
To promote affiliate products, you have three main avenues: traditional social media channels like Facebook and Instagram; paid advertising platforms such as AdWords or Google; and your blog/YouTube channel.
Skincare and haircare segments are thriving.
McKinsey did a study and found that the sale of makeup in the United States has gone down. This is not bad because people don’t have just to promote makeup products. Skincare products and haircare are also fair game, and these segments seem to thrive.
According to a McKinsey analysis, sales for bath and body products jumped 65%. Hair coloring products had an increase in sales of 172%. There was also an impressive increase in sales of nail care products, with 218% more sold than before.
As a beauty influencer, you could always try to do what other people do. Some influencers might also cross over into different industries, like personal stylists who promote beauty products or fitness influencers who promote clothes.
Natural cosmetics and skin care products are trending.
The eco-friendly cosmetics industry is booming because consumers are becoming more aware of the environmental effects of products on their health.
In the long-term, the global market for natural cosmetics and personal care products will reach USD 54.5 billion by 2027—a 134% increase from 2016.
For beauty affiliates looking to match their values with the products they promote, you have an opportunity to make your green-conscious preferences known.
Get ready to start earning as a beauty affiliate.
Whether you’re passionate about beauty and skincare, there are many reasons to become an affiliate.
For brands that want to promote beauty and personal care products, working with affiliates can be an excellent marketing decision.
