Did you know that there is a science behind video marketing? A study was done on the most successful videos of all time, and they found some interesting things. For example, it turns out that people like watching videos with captions more than without!
Read this blog post to learn 7 secrets of super-successful video marketing so you can start designing your own winning videos today.
Let’s jump in.
1. Concentrate on storytelling rather than sales.
If you wanted someone to see a commercial before the rise of social media, you would have had to purchase space on a major media platform like TV or print. On social networks, marketers may now reach the same audience directly, which means branded content (advertising) competes with entertainment instead of interfering with it.
If you want your video to be viewed, it must provide the viewer with something valuable. Videos solely brand promotions or sales drivers will most likely go unnoticed.
The greatest video material, in my opinion, is that which effectively connects with the audience. The more effectively you relate personal narratives, the more likely your viewers will comprehend what your company provides and how it may benefit them.
The essential aspect of any video is to have a cohesive and concise narrative. “Create a storytelling arc from the first frame to the last that keeps your audience interested along the way,” according to Facebook.
2. Use the first few seconds effectively
Online attention spans are limited. The average attention span has dropped to 8.5 seconds in recent years.
When creating successful videos, you must bring your tale to life as quickly as possible to capture attention as people scroll through their feeds.
You must establish the context for your video and provide viewers with faith that what they’re about to watch is worthwhile.
Create a hook
A hook at the start of your video is one of the most effective ways to pique people’s interests. A hook is a brief sample of what lies ahead in the video.
Upload an interesting thumbnail
A thumbnail, which you may add to your video on YouTube or Facebook, is a small image that complements your video. Thumbnail images are an excellent method to pique people’s attention before your video begins playing.
Thumbnail images are a crucial first impression. If you are looking to create a video outline, then check out Jasper.ai. They have a template to create an Outline and recipes to create a video scripts.
3. On Facebook, target relevant audiences
If you want your content to be seen, Facebook is the place for it.
Facebook has an unparalleled ability to deliver relevant information precisely where and when users need it most—and they use this power in video marketing.
The most effective Facebook video marketing targets the right audience with content that relates to them. This way, your company can reach its maximum potential for exposure.
Your videos are only as good as those who see them—and you have a better chance of gaining exposure if you know exactly where they will be seen.
Once you’ve determined what content will be most effective for your audience, Facebook’s Ad Manager will let you target them with laser precision. Using the power of Custom Audiences, for example, marketers can create lookalike audiences to reach new users who are likely to have similar interests or demographics as their existing customer base. You can even use the Advanced Targeting feature to drill down into content that has worked well in the past.
“More than 80% of Facebook video views come from re-shares, so it is important for marketers to focus on creating high-quality original videos and shareable ad creative.”
4. Tell your story with and without sounds
Videos automatically play on Facebook with sound on unless your phone is in silent mode.
This shift in algorithm will have an immediate impact on how people use Facebook. It’s not clear, however, how this shift will affect video viewing habits on the site. On multiple occasions before the update, numerous publishers stated that 85 percent of video views on Facebook occur with the sound off.
It’s also critical to consider how you can ensure that your video is interesting and engaging for people when it plays silently or with the sound on.
When it comes to video, marketers should consider how they may develop a compelling narrative without the need for audio. You can certainly improve the impact of your content if users can pick up a story without requiring sound.
5. Include CTA’s
When creating videos, include calls to action (CTA) in your content. CTAs don’t always need to lead directly to a sale or sign-up. Video CTAs might include the following:
- Subscribe to your channel
- Follow / Like your Page
- Share with your friends
- Comment on the video
- Check out other content
Where should you place a CTA in your videos?
Within videos, there are three typical call-to-action locations:
- At the beginning of the video, make sure that every viewer sees your calls to action by making Pre-roll Calls.
- Mid-Roll Calls to Action placed in the middle of a video can be anywhere from the start to the end. They’re intended to catch viewers when they’re most engaged.
- The post-roll Calls to Action appear at the end of the video to ensure that the viewer is interested before being given a Call to Action.
6. Optimize for search
Google’s search engine alone receives more than 3.5 billion requests every day, with Google-owned YouTube generating over 3 billion searches monthly. More and more people are searching on Facebook, with around 2 billion searches conducted daily on the site.
You may be missing out on a lot of viewers if you’re not optimizing your video content for search.
Here are some pointers to help you ensure that your videos appear in search engine results:
1. Use keywords in your title
This is no different from SEO for blog material or website text, and you may already be aware of it. You want to incorporate keywords that will improve the visibility of your video on search engines.
The title of your video, like the title or h1 tag of a web page, is one of the most important components for Google and YouTube ranking well. To ensure that the text isn’t cut off in search results, include your major keyword in your title and keep it below 66 characters.
On Google and Bing, you can limit your search to a particular word or phrase. On Facebook, however, the algorithm is more complex. Because there are so many variables regarding Facebook search, we’ll look at them separately. Results on Facebook are based on around 200 factors such as what you Like and engage with, what you’ve searched for in the past, what type of content you usually interact with, and so on.
2. Add a description to your video
Both YouTube and Facebook allow you to add a description to each video you post. This is also a valuable search space.
Just as with the name, make sure you include keywords in the description. Overdoing it is not a good idea; instead, make sure your description tells a story about what’s in the video rather than just being a list of keywords.
7. Collaborate with other brands and influencers
If you want to generate more views, consider collaborating with other influencers in your industry. This can help expand your reach and improve the likelihood that new viewers will be interested in what you have to say.
Collaborating with others not only expands your content’s potential viewership; it also helps increase engagement, as well. If users like your content, they’re also more likely to like the work of others that they’ve seen in your videos.
If you’d like to team up with other influencers or businesses on video marketing campaigns, consider offering them something in return for their time and effort; it could be a free product sample, an affiliate commission, exposure through your social media accounts, or anything else that would benefit both parties.
While creating your video, remember who you want to reach with it and think about how working together will expand everyone’s audience. The more people see your content, the higher it’s potential for success!
After a successful campaign on Instagram, where I did a call-to-action in the last photo, I wanted to make sure that my next campaign was even bigger.
For your video content to appear on Google and Facebook, your videos must be optimized with search keywords. In addition, a description should be added where users can find out more about what is being shown within the video. If you collaborate with other influencers and brands, you can increase the number of views your video content receives.
Conclusion:
Thank you for taking the time to read this article. I hope you find our video marketing suggestions useful.
Is video a part of your marketing plan? Do you have any advice for producing video material? I’d love to hear from you in the comment section below!
