Twitter is a hotbed of activity. People are tweeting all the time, and you can use Twitter to get your message out there. It is a great marketing tool that you should definitely try out! You can learn to use Twitter for business or personal reasons.
If you are using Twitter, here are some tips and tricks to keep in mind:
Define Your Business Goals
The first thing to do is define your business goals. You need a specific reason for using Twitter, and you should have a plan to achieve those goals.
Create an Interesting Profile
Once you know what your goal with Twitter is, it’s time to build the profile itself! Your profile will be visible on every tweet that you send out, so you want to make sure that it’s interesting and engaging. Here are some tips:
Use a Professional Profile Picture
Your profile picture is the first thing someone will see when they look at your account, so choose something professional! You can use either an image or a logo for your Twitter avatar – just be sure not to violate any copyright laws.
Use a Consistent Username/Handle
It’s important to use the same username or handle for your profile and all of your tweets. People will be more likely to find you if they see the same one everywhere! If you change it, make sure that people can easily search for your old name with Google in order to connect again.
Make Your Bio Stand Out
You only have 160 characters to work with when it comes to your bio, so make sure that you use them! You should include relevant keywords and bibliographic information about yourself or your business. Just remember not to overdo the hashtags; they’re annoying for other Twitter users!
Tweet Regularly & Interact
It’s important to tweet on a regular basis, but you don’t need to do it constantly. Only tweet when you have something interesting or unique to share!
Make sure that your tweets are engaging and relevant as well. You should also interact with other Twitter users – this is how you build relationships with people who can later help boost your business!
Don’t Buy Followers or Retweets.
It’s never a good idea to buy followers or retweets. These are fake accounts that will not engage with you, so they are basically useless. Don’t waste your money on them – it is much better to focus on creating quality content and interesting tweets instead.
You can use hashtags to connect with people who are interested in the same things that you are! For example, if I was tweeting about marketing on Twitter, I might include #marketing or #twitter. This will help my tweets show up for more users and increase engagement levels!
Use a custom hashtag for every single post—it can be something related to your business or just something fun and catchy! Make sure it is unique!
Be Strategic About Who You Follow & Retweet
You can use Twitter as a way to connect with others and grow your network, so be strategic about who you follow. Retweeting is also important; if someone tweets something really interesting or relevant, retweet it! This will help them gain more exposure for their message/business, too – everyone wins!
Create Interesting Tweets That People Want to Re-Tweet!
Finally, you should create interesting tweets that people want to retweet on their own. This is the ultimate goal of any social media post; if your content goes viral, this can really help boost your business or message! Be sure to check out these tips for creating engaging tweets:
Keep it short and sweet.
People are busy – don’t write long tweets unless you know that there is a good reason for it. Instead, be direct and to the point in your posts!
People love asking questions on Twitter, so you should respond to them! This will help engage with users and lead to more retweets.
You can get creative when it comes to your content – think outside the box! People are much more likely to retweet something that they see as “fun” or relevant in some way. Just don’t go overboard with memes, as those can be annoying.
Keep your tweets positive!
Even if you’re tweeting about something negative, make sure that it is appropriate and respectful. Always think before you tweet!
You should also tweet questions that people might want to answer or retweet! For example, you could ask, “How many of my Twitter tips do you think will help boost your business?” People would love the opportunity to respond and interact with you! This is a great way to get more engagement and connect with your followers.
Last but not least, images are very powerful on Twitter. You should include these in your tweets whenever possible – just make sure they aren’t copyright protected or illegal. This is a great way to get more retweets due to their visual nature.
These tips will help boost your Twitter marketing, so be sure to follow them!
Twitter is a great way to connect with your customers and business associates. If you use these tips & tricks, I promise that they will help increase engagement levels and lead to more sales/followers! What are some of the ways that you engage on Twitter? Let me know in the comments!