Mixpanel vs Amplitude

Mixpanel and Amplitude are both product analytics platforms for tracking user behavior, but they differ in key areas. This comparison focuses on practical differences without recommending one over the other.

This page compares Mixpanel and Amplitude across pricing, features, integrations, and analytics capabilities.

Overview

Mixpanel emphasizes event-based tracking with cohort analysis. Amplitude offers advanced behavioral insights and predictive analytics.

Feature Comparison

FeatureMixpanelAmplitude
Starting Price$89/month$0/month
Free PlanYesNo
Free TrialYesYes
Cohort AnalysisYesYes
Predictive AnalyticsNoYes
Self-HostingNoNo
Data ExportYesYes

Key Differences

Features

Mixpanel provides robust cohort analysis and funnel tracking for user segmentation. Amplitude includes predictive analytics and user lifecycle modeling for deeper insights.

Pricing

Mixpanel has a free tier with paid plans starting at $89/month. Amplitude offers a free trial with pricing based on usage.

Integrations

Both integrate with major data warehouses and BI tools. Amplitude supports more advanced data science integrations.

User Interface

Mixpanel has a user-friendly interface for quick setups. Amplitude provides more advanced querying for technical users.

Frequently Asked Comparison Questions

Is Mixpanel free to use?

Mixpanel offers a free plan with basic features and event limits.

Does Amplitude support predictive analytics?

Amplitude provides predictive analytics for user behavior forecasting.