Skip to main content
New 200+ startup directories & guest blogging sites — $10 Get the datasets →
Altimateguide
Submit

Technical SEO for Non-Technical Founders

Technical SEO ensures search engines can find, crawl, and index your site. You don’t need to be technical — you need to know what to check and when to get help.

The 5 Technical SEO Fundamentals

1. Site Speed

Google uses page speed as a ranking factor. Slow sites rank lower.

Check it:

  • Google PageSpeed Insights (free)
  • Target: Score above 80 on mobile

Common fixes:

  • Compress images
  • Use a CDN
  • Minimize code

2. Mobile-Friendliness

Google uses mobile-first indexing — your mobile site is what matters.

Check it:

  • Google Mobile-Friendly Test (free)
  • View your site on actual phones

Common fixes:

  • Responsive design
  • Readable text without zooming
  • Tappable buttons (not too small)

3. Crawlability

Can search engines access your pages?

Check it:

  • Google Search Console → Coverage report
  • Look for “Crawl errors”

Common issues:

  • Robots.txt blocking important pages
  • Broken internal links
  • No sitemap submitted

4. Indexing

Being crawled doesn’t mean being indexed. Google must choose to include you.

Check it:

  • site:yourdomain.com in Google
  • Google Search Console → Pages report

Common issues:

  • Duplicate content
  • Thin content (not enough value)
  • Noindex tags accidentally applied

5. HTTPS Security

Sites without HTTPS (the padlock) rank lower and show warnings.

Check it:

  • Does your URL start with https://?
  • Any “mixed content” warnings?

Fix it:

  • Most hosts offer free SSL certificates
  • Usually one-click setup

Site Audit Process

Monthly Check (15 minutes)

  1. Run Google PageSpeed Insights
  2. Check Search Console for errors
  3. Fix any critical issues

Quarterly Deep Dive (1-2 hours)

  1. Full crawl with Ubersuggest or SEMrush
  2. Review all errors and warnings
  3. Prioritize fixes by impact

When to Get Help

Handle yourself:

  • Basic speed optimizations
  • Submitting sitemaps
  • Fixing broken links

Get help for:

  • Core Web Vitals failures
  • Complex redirects
  • Server configuration
  • Schema markup

Tools for Technical SEO

Free:

  • Google Search Console (essential)
  • Google PageSpeed Insights
  • Screaming Frog (free up to 500 URLs)

Paid: