Capterra

Overview

Capterra is a software review and comparison platform owned by Gartner, helping businesses discover and evaluate B2B software through user reviews, ratings, and feature comparisons. It aggregates reviews across thousands of software categories, providing buyers with research tools and vendors with visibility.

Key Features

• User Reviews: Verified reviews from actual software users
• Category Rankings: Software ranked by reviews and ratings per category
• Feature Comparisons: Side-by-side feature comparison tools
• Shortlisting: Save and compare software options
• Vendor Profiles: Detailed product information and pricing
• Gartner Integration: Part of Gartner Digital Markets ecosystem

Who Should Consider Capterra

Capterra works well for:

• Software buyers researching B2B tools
• Vendors seeking review-based visibility
• Teams evaluating enterprise software options
• Organizations requiring peer validation before purchase

Pricing Model

Capterra is free for software buyers. Vendors can claim free profiles, with paid options for enhanced visibility, lead generation, and premium placements through Gartner Digital Markets programs.

Frequently Asked Questions

How does Capterra compare to G2?

Both are B2B software review platforms. G2 emphasizes real-time user data and integrations with sales tools. Capterra, as part of Gartner, offers broader category coverage and connects to Gartner’s research ecosystem. See our G2 alternatives for more options.

Are Capterra reviews trustworthy?

Capterra verifies reviewers through LinkedIn and email validation. Like all review platforms, quality varies. Look for detailed reviews with specific use cases rather than generic praise.

Can I use Capterra for testimonials?

Capterra reviews belong to the platform. For owned testimonials, consider dedicated tools like Testimonial.to or Senja that let you collect and display reviews on your own site.