Fathom Analytics

Overview

Fathom Analytics is a privacy-first web analytics platform that provides simple, essential metrics without cookies or personal data collection. It includes unique features like uptime monitoring and email reports, making it more than just an analytics tool.

Key Features

• Privacy-First: No cookies, no personal data, GDPR compliant
• Simple Dashboard: Clean interface with essential metrics
• Custom Events: Track specific user interactions
• Goal Tracking: Monitor conversion events
• Uptime Monitoring: Get notified when your site goes down
• Email Reports: Scheduled analytics summaries

Who Should Consider Fathom

Fathom works well for:

• Privacy-conscious teams wanting simple analytics
• Site owners who appreciate uptime monitoring included
• Teams wanting email reports without logging into dashboards
• Businesses preferring straightforward, no-complexity analytics

Pricing Model

Fathom starts at $14/month for up to 100,000 pageviews. Pricing scales with pageview volume. No free plan, but offers a 30-day free trial.

Frequently Asked Questions

How does Fathom compare to Plausible?

Both are privacy-focused alternatives to Google Analytics. Fathom includes uptime monitoring and email reports; Plausible is open-source with self-hosting option. Fathom costs slightly more. See our Plausible vs Fathom comparison.

What’s included in uptime monitoring?

Fathom checks your site every minute and notifies you via email if it goes down. This is included in all plans at no extra cost - unusual for analytics tools.

Can Fathom replace Google Analytics?

For basic traffic analytics, yes. Fathom tracks pageviews, referrers, devices, and custom events. It doesn’t have advanced features like user-level tracking, funnels, or Google Ads integration that Google Analytics 4 offers.