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Hotjar vs Intercom

Compare Hotjar vs Intercom: pricing, free plans, features. Hotjar starts at USD 32/month. Intercom starts at USD 39/month.

Both tools are categorized under Feedback Tools.

Quick Comparison

Feature Hotjar Intercom
Key Strength Heatmaps + surveys in one tool Industry-leading customer messaging
Starting Price USD 32/month USD 39/month
Free Plan Yes No
Free Trial Yes Yes

Key differences at a glance

  • Hotjar offers a free plan while Intercom does not.
  • Hotjar has a lower starting price (USD 32/month) compared to the alternative.
  • Hotjar focuses on heatmaps + surveys in one tool. Intercom focuses on industry-leading customer messaging.

About Hotjar

User feedback and behavior analytics tool with heatmaps, session recordings, and surveys. Hotjar visualizes user interactions through click maps, scroll maps, and session replays. Includes feedback widgets and on-site surveys for collecting qualitative user insights.

  • Hotjar provides heatmaps, session recordings, and feedback widgets for UX research.
  • It is commonly used for understanding user interactions, identifying drop-off points, and collecting feedback.
  • UX teams compare it for visual behavior analytics versus dedicated product analytics platforms.

View Hotjar details →

About Intercom

Customer messaging platform combining live chat, chatbots, and help desk functionality with customer feedback collection. Intercom provides in-app messaging, product tours, and surveys for gathering user insights. Used for customer support, onboarding, and engagement.

  • Intercom is commonly used for combining customer support with product feedback collection in a single platform.
  • It provides in-app surveys, NPS collection, and conversation-based feedback alongside messaging features.
  • Teams compare it for chat functionality, automation capabilities, and integration with product analytics tools.

View Intercom details →

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Frequently asked questions

What is the main difference between Hotjar and Intercom?

Hotjar is best for heatmaps + surveys in one tool. Intercom is best for industry-leading customer messaging. Hotjar starts at USD 32/month. Intercom starts at USD 39/month.

Does Hotjar have a free plan?

Yes, Hotjar offers a free plan.

Does Intercom have a free plan?

No, Intercom does not offer a free plan. It does offer a free trial.

What is Hotjar used for?

User feedback and behavior analytics tool with heatmaps, session recordings, and surveys. Hotjar visualizes user interactions through click maps, scroll maps, and session replays. Includes feedback widgets and on-site surveys for collecting qualitative user insights.

What is Intercom used for?

Customer messaging platform combining live chat, chatbots, and help desk functionality with customer feedback collection. Intercom provides in-app messaging, product tours, and surveys for gathering user insights. Used for customer support, onboarding, and engagement.

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