Maze

Overview

Maze is a user testing and product research platform that enables teams to validate designs and prototypes with real users. It specializes in unmoderated usability testing, providing quantitative UX metrics alongside qualitative insights from prototype interactions.

Key Features

• Prototype Testing: Test Figma, Sketch, and Adobe XD designs directly
• Unmoderated Testing: Run usability studies at scale without moderators
• Mission-Based Testing: Define tasks and measure completion rates
• Heatmaps: Visualize clicks and interactions on prototype screens
• Quantitative Metrics: Track misclick rates, time on task, and success rates
• Panel Recruitment: Access to testers if you don’t have your own users

Who Should Consider Maze

Maze works well for:

• Product designers validating prototypes before development
• UX researchers running rapid unmoderated studies
• Teams using Figma who want integrated prototype testing
• Organizations needing quantitative usability metrics at scale

Pricing Model

Maze offers a free plan with limited tests and responses. Paid plans start at $99/month and increase test limits, add team collaboration, and unlock features like custom branding and advanced analytics.

Frequently Asked Questions

How does Maze compare to UserTesting?

Maze focuses on unmoderated prototype testing with design tool integrations; UserTesting provides moderated sessions with video recordings of participants. Maze is more quantitative; UserTesting is more qualitative and interview-focused.

Can I test live websites with Maze?

Maze is primarily designed for prototype testing rather than live website testing. For live site testing, consider tools like Hotjar for behavior analytics or Sprig for in-product research.

Does Maze integrate with Figma?

Yes, Maze has deep Figma integration. You can import Figma prototypes directly, and Maze maintains the interactive elements and flows you’ve designed.