Amplitude vs Matomo
Compare Amplitude vs Matomo — analytics tools comparison. Amplitude USD 0/month, Matomo USD 19/month.
Both tools are categorized under Analytics Tools.
Who This Page Is For
You are comparing these two tools because you need analytics tools and you are deciding between:
- Amplitude (best free behavioral analytics with unlimited events) vs Matomo (full ga alternative you can self-host)
- Different pricing models — starting at USD 0/month vs USD 19/month
- Enterprise teams compare it for its governance controls and cross-platform user identity resolution.
Quick Comparison
| Feature | Amplitude | Matomo |
|---|---|---|
| Key Strength | Best free behavioral analytics with unlimited events | Full GA alternative you can self-host |
| Starting Price | USD 0/month | USD 19/month |
| Free Plan | Yes | Yes |
| Free Trial | Yes | Yes |
Key differences at a glance
- Amplitude has a lower starting price (USD 0/month) compared to the alternative.
- Amplitude focuses on best free behavioral analytics with unlimited events. Matomo focuses on full ga alternative you can self-host.
When to choose Amplitude
Amplitude is best for: Best free behavioral analytics with unlimited events.
- Amplitude excels in user segmentation, behavioral insights, and predictive analytics.
- It is commonly evaluated for its advanced analytics features, Experiment platform, and data warehouse integrations.
- Enterprise teams compare it for its governance controls and cross-platform user identity resolution.
Behavioral analytics platform for product teams with user segmentation and predictive insights. Amplitude provides event tracking, funnel analysis, retention cohorts, and user journey mapping. Includes Amplitude Experiment for feature flags and A/B testing, plus data governance tools.
When to choose Matomo
Matomo is best for: Full GA alternative you can self-host.
- Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
- It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
Bottom Line
| Your Situation | Choose |
|---|---|
| Lower starting price matters | Amplitude |
| You value: Best free behavioral analytics with unlimited events | Amplitude |
| You value: Full GA alternative you can self-host | Matomo |
Related pages
Frequently asked questions
What is the main difference between Amplitude and Matomo?
Amplitude is best for best free behavioral analytics with unlimited events. Matomo is best for full ga alternative you can self-host. Amplitude starts at USD 0/month. Matomo starts at USD 19/month.
What is Amplitude used for?
Behavioral analytics platform for product teams with user segmentation and predictive insights. Amplitude provides event tracking, funnel analysis, retention cohorts, and user journey mapping. Includes Amplitude Experiment for feature flags and A/B testing, plus data governance tools.
What is Matomo used for?
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
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