Amplitude vs Matomo
Compare Amplitude vs Matomo: pricing, free plans, features. Amplitude starts at USD 0/month. Matomo starts at USD 19/month.
Both tools are categorized under Analytics Tools.
Quick Comparison
| Feature | Amplitude | Matomo |
|---|---|---|
| Key Strength | Best free behavioral analytics with unlimited events | Full GA alternative you can self-host |
| Starting Price | USD 0/month | USD 19/month |
| Free Plan | Yes | Yes |
| Free Trial | Yes | Yes |
Key differences at a glance
- Amplitude has a lower starting price (USD 0/month) compared to the alternative.
- Amplitude focuses on best free behavioral analytics with unlimited events. Matomo focuses on full ga alternative you can self-host.
About Amplitude
Behavioral analytics platform for product teams with user segmentation and predictive insights. Amplitude provides event tracking, funnel analysis, retention cohorts, and user journey mapping. Includes Amplitude Experiment for feature flags and A/B testing, plus data governance tools.
- Amplitude excels in user segmentation, behavioral insights, and predictive analytics.
- It is commonly evaluated for its advanced analytics features, Experiment platform, and data warehouse integrations.
- Enterprise teams compare it for its governance controls and cross-platform user identity resolution.
About Matomo
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
- Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
- It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Related pages
- Browse all Analytics Tools tools →
- Best Analytics Tools for small teams →
- Amplitude alternatives →
- Matomo alternatives →
Frequently asked questions
What is the main difference between Amplitude and Matomo?
Amplitude is best for best free behavioral analytics with unlimited events. Matomo is best for full ga alternative you can self-host. Amplitude starts at USD 0/month. Matomo starts at USD 19/month.
What is Amplitude used for?
Behavioral analytics platform for product teams with user segmentation and predictive insights. Amplitude provides event tracking, funnel analysis, retention cohorts, and user journey mapping. Includes Amplitude Experiment for feature flags and A/B testing, plus data governance tools.
What is Matomo used for?
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
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