Microsoft Clarity vs Matomo
Compare Microsoft Clarity vs Matomo: pricing, free plans, features. Microsoft Clarity starts at USD 0/month. Matomo starts at USD 19/month.
Both tools are categorized under Analytics Tools.
Quick Comparison
| Feature | Microsoft Clarity | Matomo |
|---|---|---|
| Key Strength | Completely free heatmaps and session recordings | Full GA alternative you can self-host |
| Starting Price | USD 0/month | USD 19/month |
| Free Plan | Yes | Yes |
| Free Trial | No | Yes |
Key differences at a glance
- Microsoft Clarity has a lower starting price (USD 0/month) compared to the alternative.
- Matomo offers a free trial.
- Microsoft Clarity focuses on completely free heatmaps and session recordings. Matomo focuses on full ga alternative you can self-host.
About Microsoft Clarity
Free behavior analytics tool from Microsoft with heatmaps, session recordings, and insights dashboard. Clarity provides unlimited traffic recording, click maps, scroll maps, and rage click detection. Integrates with Google Analytics and requires no sampling on any plan.
- Clarity is used as a free alternative to Hotjar for heatmaps and session recordings.
- It handles unlimited traffic without sampling, making it suitable for high-volume sites.
- Teams compare it when evaluating free versus paid behavior analytics options.
View Microsoft Clarity details →
About Matomo
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
- Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
- It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Related pages
- Browse all Analytics Tools tools →
- Best Analytics Tools for small teams →
- Microsoft Clarity alternatives →
- Matomo alternatives →
Frequently asked questions
What is the main difference between Microsoft Clarity and Matomo?
Microsoft Clarity is best for completely free heatmaps and session recordings. Matomo is best for full ga alternative you can self-host. Microsoft Clarity starts at USD 0/month. Matomo starts at USD 19/month.
What is Microsoft Clarity used for?
Free behavior analytics tool from Microsoft with heatmaps, session recordings, and insights dashboard. Clarity provides unlimited traffic recording, click maps, scroll maps, and rage click detection. Integrates with Google Analytics and requires no sampling on any plan.
What is Matomo used for?
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
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