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Matomo vs Simple Analytics

Compare Matomo vs Simple Analytics — analytics tools comparison. Matomo USD 19/month, Simple Analytics USD 9/month.

Both tools are categorized under Analytics Tools.

Who This Page Is For

You are comparing these two tools because you need analytics tools and you are deciding between:

  • Matomo (full ga alternative you can self-host) vs Simple Analytics (no cookies, instant gdpr compliance)
  • Free plan available (Matomo) vs No free plan (Simple Analytics)
  • Different pricing models — starting at USD 9/month vs USD 19/month
  • Organizations compare it for data control and compliance versus managed cloud analytics platforms.

Quick Comparison

Feature Matomo Simple Analytics
Key Strength Full GA alternative you can self-host No cookies, instant GDPR compliance
Starting Price USD 19/month USD 9/month
Free Plan Yes No
Free Trial Yes Yes

Key differences at a glance

  • Matomo offers a free plan while Simple Analytics does not.
  • Simple Analytics has a lower starting price (USD 9/month) compared to the alternative.
  • Matomo focuses on full ga alternative you can self-host. Simple Analytics focuses on no cookies, instant gdpr compliance.

When to choose Matomo

Matomo is best for: Full GA alternative you can self-host.

  • Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
  • It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
  • Organizations compare it for data control and compliance versus managed cloud analytics platforms.

Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.

View full Matomo details →

When to choose Simple Analytics

Simple Analytics is best for: No cookies, instant GDPR compliance.

  • Simple Analytics is commonly used by privacy-conscious organizations seeking cookie-free, GDPR-compliant analytics.
  • It provides essential web metrics without consent banners or personal data collection requirements.
  • Teams compare it for privacy compliance, data simplicity, and ethical positioning in marketing.

Privacy-first web analytics platform that operates without cookies or personal data collection. Simple Analytics provides essential traffic metrics with EU-based data processing and GDPR compliance by design. Focused on simplicity and privacy over feature depth.

View full Simple Analytics details →

Bottom Line

Your Situation Choose
You need a free plan Matomo
Lower starting price matters Simple Analytics
You value: Full GA alternative you can self-host Matomo
You value: No cookies, instant GDPR compliance Simple Analytics

Related pages

Frequently asked questions

What is the main difference between Matomo and Simple Analytics?

Matomo is best for full ga alternative you can self-host. Simple Analytics is best for no cookies, instant gdpr compliance. Matomo starts at USD 19/month. Simple Analytics starts at USD 9/month.

Does Matomo have a free plan?

Yes, Matomo offers a free plan.

Does Simple Analytics have a free plan?

No, Simple Analytics does not offer a free plan. It does offer a free trial.

What is Matomo used for?

Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.

What is Simple Analytics used for?

Privacy-first web analytics platform that operates without cookies or personal data collection. Simple Analytics provides essential traffic metrics with EU-based data processing and GDPR compliance by design. Focused on simplicity and privacy over feature depth.

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