Matomo vs Umami
Compare Matomo vs Umami — analytics tools comparison. Matomo USD 19/month, Umami USD 0/month.
Both tools are categorized under Analytics Tools.
Who This Page Is For
You are comparing these two tools because you need analytics tools and you are deciding between:
- Matomo (full ga alternative you can self-host) vs Umami (self-hostable, open-source analytics alternative)
- Different pricing models — starting at USD 0/month vs USD 19/month
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Quick Comparison
| Feature | Matomo | Umami |
|---|---|---|
| Key Strength | Full GA alternative you can self-host | Self-hostable, open-source analytics alternative |
| Starting Price | USD 19/month | USD 0/month |
| Free Plan | Yes | Yes |
| Free Trial | Yes | No |
Key differences at a glance
- Umami has a lower starting price (USD 0/month) compared to the alternative.
- Matomo offers a free trial.
- Matomo focuses on full ga alternative you can self-host. Umami focuses on self-hostable, open-source analytics alternative.
When to choose Matomo
Matomo is best for: Full GA alternative you can self-host.
- Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
- It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
When to choose Umami
Umami is best for: Self-hostable, open-source analytics alternative.
- Umami is commonly used by developers seeking open-source, self-hostable analytics with privacy focus.
- It provides cookie-free tracking, real-time stats, and custom event support with minimal setup.
- Teams compare it for open-source licensing, self-hosting flexibility, and straightforward deployment.
Open-source, privacy-focused web analytics platform with self-hosting and cloud options. Umami provides simple traffic metrics, custom events, and real-time dashboards without cookies or personal data collection. Alternative to Google Analytics for privacy-conscious teams.
Bottom Line
| Your Situation | Choose |
|---|---|
| You want to try before committing | Matomo |
| Lower starting price matters | Umami |
| You value: Full GA alternative you can self-host | Matomo |
| You value: Self-hostable, open-source analytics alternative | Umami |
Related pages
Frequently asked questions
What is the main difference between Matomo and Umami?
Matomo is best for full ga alternative you can self-host. Umami is best for self-hostable, open-source analytics alternative. Matomo starts at USD 19/month. Umami starts at USD 0/month.
What is Matomo used for?
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
What is Umami used for?
Open-source, privacy-focused web analytics platform with self-hosting and cloud options. Umami provides simple traffic metrics, custom events, and real-time dashboards without cookies or personal data collection. Alternative to Google Analytics for privacy-conscious teams.
Compare any two tools instantly
Use our free comparison generator to create side-by-side comparisons of 60+ software tools.