Heap

Overview

Heap is a product analytics platform that automatically captures all user interactions without manual event instrumentation. This “autocapture” approach lets teams analyze user behavior retroactively, answering questions about data that was captured before you knew you needed it.

Key Features

• Autocapture: Automatically track all clicks, form submissions, page views
• Retroactive Analysis: Query historical data without prior instrumentation
• Visual Labeling: Define events by clicking elements in your app
• Funnel Analysis: Build and analyze conversion funnels
• Session Replay: Watch user sessions (Enterprise plans)
• Data Science Integration: Export to warehouses for custom analysis

Who Should Consider Heap

Heap works well for:

• Teams wanting analytics without developer instrumentation
• Product managers who need to answer ad-hoc questions quickly
• Organizations that want to analyze past behavior retroactively
• Teams with limited engineering resources for tracking implementation

Pricing Model

Heap offers a free plan with limited sessions. Growth and Pro plans increase session limits and add features like session replay and advanced integrations. Pricing is session-based.

Frequently Asked Questions

How does Heap compare to Mixpanel?

Heap’s autocapture means you track everything automatically; Mixpanel requires manual event instrumentation. Heap is faster to implement; Mixpanel gives cleaner, more intentional data. See our Heap vs Mixpanel comparison.

Does autocapture slow down my site?

Heap’s script is optimized for performance, but autocapture does add overhead compared to minimal tracking implementations. Most sites see negligible impact. Test with your specific use case.

Can I use Heap alongside manual event tracking?

Yes. While autocapture handles most interactions, you can add custom events for business-specific tracking. Many teams use autocapture as a baseline and add custom events for critical conversions.