Microsoft Clarity vs Fathom Analytics

Compare Microsoft Clarity vs Fathom Analytics — analytics tools comparison. Microsoft Clarity USD 0/month, Fathom Analytics USD 14/month.

Both tools are categorized under Analytics Tools.

Who This Page Is For

You are comparing these two tools because you need analytics tools and you are deciding between:

Microsoft Clarity (completely free heatmaps and session recordings) vs Fathom Analytics (simple, privacy-focused with great dashboard)
Free plan available (Microsoft Clarity) vs No free plan (Fathom Analytics)
Different pricing models — starting at USD 0/month vs USD 14/month
Teams compare it when evaluating free versus paid behavior analytics options.

Quick Comparison

Feature	Microsoft Clarity	Fathom Analytics
Key Strength	Completely free heatmaps and session recordings	Simple, privacy-focused with great dashboard
Starting Price	USD 0/month	USD 14/month
Free Plan	Yes	No
Free Trial	No	Yes

Key differences at a glance

Microsoft Clarity offers a free plan while Fathom Analytics does not.
Microsoft Clarity has a lower starting price (USD 0/month) compared to the alternative.
Fathom Analytics offers a free trial.
Microsoft Clarity focuses on completely free heatmaps and session recordings. Fathom Analytics focuses on simple, privacy-focused with great dashboard.

When to choose Microsoft Clarity

Microsoft Clarity is best for: Completely free heatmaps and session recordings.

Clarity is used as a free alternative to Hotjar for heatmaps and session recordings.
It handles unlimited traffic without sampling, making it suitable for high-volume sites.
Teams compare it when evaluating free versus paid behavior analytics options.

Free behavior analytics tool from Microsoft with heatmaps, session recordings, and insights dashboard. Clarity provides unlimited traffic recording, click maps, scroll maps, and rage click detection. Integrates with Google Analytics and requires no sampling on any plan.

View full Microsoft Clarity details →

When to choose Fathom Analytics

Fathom Analytics is best for: Simple, privacy-focused with great dashboard.

Fathom is used for privacy-compliant traffic analysis without cookies or consent banners.
It is frequently compared for its simplicity, email reports, and uptime monitoring features.
Privacy-focused teams compare it for its straightforward dashboard versus more complex analytics platforms.

Privacy-first website analytics with simple reporting, GDPR compliance, and no cookies. Fathom provides essential traffic metrics, custom events, and goal tracking with a focus on simplicity and privacy. Includes uptime monitoring and email reports for site performance awareness.

View full Fathom Analytics details →

Bottom Line

Your Situation	Choose
You need a free plan	Microsoft Clarity
You want to try before committing	Fathom Analytics
Lower starting price matters	Microsoft Clarity
You value: Completely free heatmaps and session recordings	Microsoft Clarity
You value: Simple, privacy-focused with great dashboard	Fathom Analytics

Frequently asked questions

What is the main difference between Microsoft Clarity and Fathom Analytics?

Microsoft Clarity is best for completely free heatmaps and session recordings. Fathom Analytics is best for simple, privacy-focused with great dashboard. Microsoft Clarity starts at USD 0/month. Fathom Analytics starts at USD 14/month.

Does Microsoft Clarity have a free plan?

Yes, Microsoft Clarity offers a free plan.

Does Fathom Analytics have a free plan?

No, Fathom Analytics does not offer a free plan. It does offer a free trial.

What is Microsoft Clarity used for?

What is Fathom Analytics used for?