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Microsoft Clarity vs Fathom Analytics

Compare Microsoft Clarity vs Fathom Analytics: pricing, free plans, features. Microsoft Clarity starts at USD 0/month. Fathom Analytics starts at USD 14/month.

Both tools are categorized under Analytics Tools.

Quick Comparison

Feature Microsoft Clarity Fathom Analytics
Key Strength Completely free heatmaps and session recordings Simple, privacy-focused with great dashboard
Starting Price USD 0/month USD 14/month
Free Plan Yes No
Free Trial No Yes

Key differences at a glance

  • Microsoft Clarity offers a free plan while Fathom Analytics does not.
  • Microsoft Clarity has a lower starting price (USD 0/month) compared to the alternative.
  • Fathom Analytics offers a free trial.
  • Microsoft Clarity focuses on completely free heatmaps and session recordings. Fathom Analytics focuses on simple, privacy-focused with great dashboard.

About Microsoft Clarity

Free behavior analytics tool from Microsoft with heatmaps, session recordings, and insights dashboard. Clarity provides unlimited traffic recording, click maps, scroll maps, and rage click detection. Integrates with Google Analytics and requires no sampling on any plan.

  • Clarity is used as a free alternative to Hotjar for heatmaps and session recordings.
  • It handles unlimited traffic without sampling, making it suitable for high-volume sites.
  • Teams compare it when evaluating free versus paid behavior analytics options.

View Microsoft Clarity details →

About Fathom Analytics

Privacy-first website analytics with simple reporting, GDPR compliance, and no cookies. Fathom provides essential traffic metrics, custom events, and goal tracking with a focus on simplicity and privacy. Includes uptime monitoring and email reports for site performance awareness.

  • Fathom is used for privacy-compliant traffic analysis without cookies or consent banners.
  • It is frequently compared for its simplicity, email reports, and uptime monitoring features.
  • Privacy-focused teams compare it for its straightforward dashboard versus more complex analytics platforms.

View Fathom Analytics details →

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Frequently asked questions

What is the main difference between Microsoft Clarity and Fathom Analytics?

Microsoft Clarity is best for completely free heatmaps and session recordings. Fathom Analytics is best for simple, privacy-focused with great dashboard. Microsoft Clarity starts at USD 0/month. Fathom Analytics starts at USD 14/month.

Does Microsoft Clarity have a free plan?

Yes, Microsoft Clarity offers a free plan.

Does Fathom Analytics have a free plan?

No, Fathom Analytics does not offer a free plan. It does offer a free trial.

What is Microsoft Clarity used for?

Free behavior analytics tool from Microsoft with heatmaps, session recordings, and insights dashboard. Clarity provides unlimited traffic recording, click maps, scroll maps, and rage click detection. Integrates with Google Analytics and requires no sampling on any plan.

What is Fathom Analytics used for?

Privacy-first website analytics with simple reporting, GDPR compliance, and no cookies. Fathom provides essential traffic metrics, custom events, and goal tracking with a focus on simplicity and privacy. Includes uptime monitoring and email reports for site performance awareness.

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