Fathom Analytics vs Matomo
Compare Fathom Analytics vs Matomo: pricing, free plans, features. Fathom Analytics starts at USD 14/month. Matomo starts at USD 19/month.
Both tools are categorized under Analytics Tools.
Quick Comparison
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Key Strength | Simple, privacy-focused with great dashboard | Full GA alternative you can self-host |
| Starting Price | USD 14/month | USD 19/month |
| Free Plan | No | Yes |
| Free Trial | Yes | Yes |
Key differences at a glance
- Matomo offers a free plan while Fathom Analytics does not.
- Fathom Analytics has a lower starting price (USD 14/month) compared to the alternative.
- Fathom Analytics focuses on simple, privacy-focused with great dashboard. Matomo focuses on full ga alternative you can self-host.
About Fathom Analytics
Privacy-first website analytics with simple reporting, GDPR compliance, and no cookies. Fathom provides essential traffic metrics, custom events, and goal tracking with a focus on simplicity and privacy. Includes uptime monitoring and email reports for site performance awareness.
- Fathom is used for privacy-compliant traffic analysis without cookies or consent banners.
- It is frequently compared for its simplicity, email reports, and uptime monitoring features.
- Privacy-focused teams compare it for its straightforward dashboard versus more complex analytics platforms.
View Fathom Analytics details →
About Matomo
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
- Matomo is widely used for self-hosted analytics with complete data ownership and GDPR compliance.
- It is commonly evaluated for its open-source model, privacy features, and Google Analytics migration path.
- Organizations compare it for data control and compliance versus managed cloud analytics platforms.
Related pages
- Browse all Analytics Tools tools →
- Best Analytics Tools for small teams →
- Fathom Analytics alternatives →
- Matomo alternatives →
Frequently asked questions
What is the main difference between Fathom Analytics and Matomo?
Fathom Analytics is best for simple, privacy-focused with great dashboard. Matomo is best for full ga alternative you can self-host. Fathom Analytics starts at USD 14/month. Matomo starts at USD 19/month.
Does Fathom Analytics have a free plan?
No, Fathom Analytics does not offer a free plan. It does offer a free trial.
Does Matomo have a free plan?
Yes, Matomo offers a free plan.
What is Fathom Analytics used for?
Privacy-first website analytics with simple reporting, GDPR compliance, and no cookies. Fathom provides essential traffic metrics, custom events, and goal tracking with a focus on simplicity and privacy. Includes uptime monitoring and email reports for site performance awareness.
What is Matomo used for?
Open-source web analytics platform with self-hosted and cloud deployment options. Matomo provides Google Analytics-like features including traffic analysis, goals, funnels, heatmaps, and session recordings with complete data ownership. GDPR compliant with no data sampling.
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