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FullStory vs Umami

Compare FullStory vs Umami — analytics tools comparison. FullStory USD 0/month, Umami USD 0/month.

Both tools are categorized under Analytics Tools.

Who This Page Is For

You are comparing these two tools because you need analytics tools and you are deciding between:

  • FullStory (session replay with frustration detection) vs Umami (self-hostable, open-source analytics alternative)
  • UX and product teams compare it for its frustration signals and searchable session replay capabilities.

Quick Comparison

Feature FullStory Umami
Key Strength Session replay with frustration detection Self-hostable, open-source analytics alternative
Starting Price USD 0/month USD 0/month
Free Plan Yes Yes
Free Trial Yes No

Key differences at a glance

  • FullStory offers a free trial.
  • FullStory focuses on session replay with frustration detection. Umami focuses on self-hostable, open-source analytics alternative.

When to choose FullStory

FullStory is best for: Session replay with frustration detection.

  • FullStory provides session replays, heatmaps, and user journey analytics for digital experience insights.
  • It is used for understanding user interactions, identifying friction points, and debugging UX issues.
  • UX and product teams compare it for its frustration signals and searchable session replay capabilities.

Digital experience analytics platform with session replay and frustration detection. FullStory captures user sessions, identifies rage clicks, dead clicks, and error states, and provides heatmaps and conversion funnels. Used for UX optimization and debugging user experience issues.

View full FullStory details →

When to choose Umami

Umami is best for: Self-hostable, open-source analytics alternative.

  • Umami is commonly used by developers seeking open-source, self-hostable analytics with privacy focus.
  • It provides cookie-free tracking, real-time stats, and custom event support with minimal setup.
  • Teams compare it for open-source licensing, self-hosting flexibility, and straightforward deployment.

Open-source, privacy-focused web analytics platform with self-hosting and cloud options. Umami provides simple traffic metrics, custom events, and real-time dashboards without cookies or personal data collection. Alternative to Google Analytics for privacy-conscious teams.

View full Umami details →

Bottom Line

Your Situation Choose
You want to try before committing FullStory
You value: Session replay with frustration detection FullStory
You value: Self-hostable, open-source analytics alternative Umami

Related pages

Frequently asked questions

What is the main difference between FullStory and Umami?

FullStory is best for session replay with frustration detection. Umami is best for self-hostable, open-source analytics alternative. FullStory starts at USD 0/month. Umami starts at USD 0/month.

What is FullStory used for?

Digital experience analytics platform with session replay and frustration detection. FullStory captures user sessions, identifies rage clicks, dead clicks, and error states, and provides heatmaps and conversion funnels. Used for UX optimization and debugging user experience issues.

What is Umami used for?

Open-source, privacy-focused web analytics platform with self-hosting and cloud options. Umami provides simple traffic metrics, custom events, and real-time dashboards without cookies or personal data collection. Alternative to Google Analytics for privacy-conscious teams.

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