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FullStory vs Heap

Compare FullStory vs Heap — analytics tools comparison. FullStory USD 0/month, Heap USD 0/month.

Both tools are categorized under Analytics Tools.

Who This Page Is For

You are comparing these two tools because you need analytics tools and you are deciding between:

  • FullStory (session replay with frustration detection) vs Heap (auto-capture everything, no manual tracking needed)
  • UX and product teams compare it for its frustration signals and searchable session replay capabilities.

Quick Comparison

Feature FullStory Heap
Key Strength Session replay with frustration detection Auto-capture everything, no manual tracking needed
Starting Price USD 0/month USD 0/month
Free Plan Yes Yes
Free Trial Yes Yes

Key differences at a glance

  • FullStory focuses on session replay with frustration detection. Heap focuses on auto-capture everything, no manual tracking needed.

When to choose FullStory

FullStory is best for: Session replay with frustration detection.

  • FullStory provides session replays, heatmaps, and user journey analytics for digital experience insights.
  • It is used for understanding user interactions, identifying friction points, and debugging UX issues.
  • UX and product teams compare it for its frustration signals and searchable session replay capabilities.

Digital experience analytics platform with session replay and frustration detection. FullStory captures user sessions, identifies rage clicks, dead clicks, and error states, and provides heatmaps and conversion funnels. Used for UX optimization and debugging user experience issues.

View full FullStory details →

When to choose Heap

Heap is best for: Auto-capture everything, no manual tracking needed.

  • Heap is known for its no-code automatic event tracking that captures all interactions by default.
  • It is evaluated for ease of implementation, retroactive analytics, and session replay on enterprise plans.
  • Teams compare it for implementation speed versus manually instrumented analytics platforms.

Automatic event tracking and user analytics platform with retroactive data capture. Heap automatically captures all user interactions without code instrumentation, enabling retroactive funnel analysis and user journey visualization. Used by teams seeking analytics without manual event tagging.

View full Heap details →

Bottom Line

Your Situation Choose
You value: Session replay with frustration detection FullStory
You value: Auto-capture everything, no manual tracking needed Heap

Related pages

Frequently asked questions

What is the main difference between FullStory and Heap?

FullStory is best for session replay with frustration detection. Heap is best for auto-capture everything, no manual tracking needed. FullStory starts at USD 0/month. Heap starts at USD 0/month.

What is FullStory used for?

Digital experience analytics platform with session replay and frustration detection. FullStory captures user sessions, identifies rage clicks, dead clicks, and error states, and provides heatmaps and conversion funnels. Used for UX optimization and debugging user experience issues.

What is Heap used for?

Automatic event tracking and user analytics platform with retroactive data capture. Heap automatically captures all user interactions without code instrumentation, enabling retroactive funnel analysis and user journey visualization. Used by teams seeking analytics without manual event tagging.

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