Hotjar vs FullStory
Hotjar and FullStory are both user experience analytics tools, but they differ in key areas. This comparison focuses on practical differences without recommending one over the other.
This page compares Hotjar and FullStory across pricing, features, integrations, and feedback capabilities.
Overview
Hotjar provides heatmaps and feedback widgets. FullStory offers session replays and journey analytics.
Feature Comparison
| Feature | Hotjar | FullStory |
|---|---|---|
| Starting Price | $39/month | $0/month |
| Free Plan | Yes | No |
| Free Trial | Yes | Yes |
| Heatmaps | Yes | Yes |
| Session Recordings | Yes | Yes |
| Feedback Widgets | Yes | No |
| Journey Mapping | No | Yes |
Key Differences
Features
Hotjar includes feedback polls and forms. FullStory focuses on detailed session replays.
Pricing
Hotjar has a free tier with paid plans. FullStory offers usage-based pricing.
Integrations
Both integrate with major platforms. FullStory supports more advanced analytics.
User Interface
Hotjar is user-friendly for non-technical users. FullStory provides deeper insights.
Related Pages
Use-Case Fit
- Quick feedback collection: Hotjar provides feedback widgets alongside heatmaps
- Deep session analysis: FullStory offers more detailed replay and journey mapping
- Budget-conscious teams: Hotjar’s free tier includes core features
- Product teams needing journey insights: FullStory provides user path analysis
Frequently Asked Comparison Questions
Does Hotjar have a free plan?
Hotjar offers a free plan with basic heatmaps, session recordings, and feedback widgets suitable for small sites.
What is FullStory commonly used for?
FullStory excels in session replay and user journey analysis for understanding complex user flows and identifying friction points.
Which tool is easier to implement?
Hotjar typically requires less setup with its simple JavaScript snippet. FullStory offers similar installation but requires more configuration for advanced features.
Can I use both tools together?
Yes, some teams use Hotjar for feedback collection and FullStory for detailed session analysis, though this increases costs and implementation complexity.