Analytics Tools Pricing Comparison
Compare pricing for 16 analytics tools tools.
16
Tools compared
12
With free plans
12
With free trials
Free — $120
Price range
Pricing Comparison Table
Tools sorted by free plan availability and starting price.
| Tool | Starting Price | Free Plan | Free Trial | Best For |
|---|---|---|---|---|
| Amplitude | Free | Yes | Yes | Best free behavioral analytics with unlimited events |
| Microsoft Clarity | Free | Yes | — | Completely free heatmaps and session recordings |
| FullStory | Free | Yes | Yes | Session replay with frustration detection |
| Google Analytics 4 | Free | Yes | — | Industry standard with deep Google Ads integration |
| Heap | Free | Yes | Yes | Auto-capture everything, no manual tracking needed |
| Pendo | Free | Yes | Yes | Product analytics with in-app guidance |
| PostHog | Free | Yes | — | All-in-one product analytics with session replay included |
| Umami | Free | Yes | — | Self-hostable, open-source analytics alternative |
| Matomo | Free | Yes | Yes | Full GA alternative you can self-host |
| Mixpanel | Free | Yes | Yes | Powerful funnel analysis and user segmentation |
| Smartlook | Free | Yes | Yes | Session recording for web and mobile apps |
| Segment | Free | Yes | Yes | Best data infrastructure for growing teams |
| Pirsch | $4/month | — | Yes | Affordable cookie-free analytics, EU-based |
| Plausible Analytics | $9/month | — | Yes | Privacy-first, GDPR-compliant, lightweight script |
| Simple Analytics | $9/month | — | Yes | No cookies, instant GDPR compliance |
| Fathom Analytics | $14/month | — | Yes | Simple, privacy-focused with great dashboard |
Free Analytics Tools Tools
12 of 16 tools offer a free plan:
- Amplitude Best free behavioral analytics with unlimited events
- Microsoft Clarity Completely free heatmaps and session recordings
- FullStory Session replay with frustration detection
- Google Analytics 4 Industry standard with deep Google Ads integration
- Heap Auto-capture everything, no manual tracking needed
- Pendo Product analytics with in-app guidance
- PostHog All-in-one product analytics with session replay included
- Umami Self-hostable, open-source analytics alternative
- Matomo Full GA alternative you can self-host
- Mixpanel Powerful funnel analysis and user segmentation
- Smartlook Session recording for web and mobile apps
- Segment Best data infrastructure for growing teams
Free Trial Options
These tools offer free trials even without a permanent free plan:
Browse Analytics Tools
Explore individual tool profiles, comparisons, and alternatives:
- Amplitude Best free behavioral analytics with unlimited events
- Microsoft Clarity Completely free heatmaps and session recordings
- FullStory Session replay with frustration detection
- Google Analytics 4 Industry standard with deep Google Ads integration
- Heap Auto-capture everything, no manual tracking needed
- Pendo Product analytics with in-app guidance
- PostHog All-in-one product analytics with session replay included
- Umami Self-hostable, open-source analytics alternative
- Matomo Full GA alternative you can self-host
- Mixpanel Powerful funnel analysis and user segmentation
- Smartlook Session recording for web and mobile apps
- Segment Best data infrastructure for growing teams
- Pirsch Affordable cookie-free analytics, EU-based
- Plausible Analytics Privacy-first, GDPR-compliant, lightweight script
- Simple Analytics No cookies, instant GDPR compliance
- Fathom Analytics Simple, privacy-focused with great dashboard